Juanita's Foods Welcomes Jim Donzelli as New Vice President of Sales

Juanita's Foods, a prominent name recognized for its traditional Mexican soups, hominy, and sauces across the United States, recently announced the appointment of Jim Donzelli as the Vice President of Sales. This strategic move underscores the company's commitment to reinforcing its dedication to delivering high-quality Mexican food products while enhancing its market presence.

Jim Donzelli steps into this pivotal role with a wealth of experience in driving successful sales strategies and forging long-lasting partnerships within the consumer packaged goods industry. Prior to joining Juanita's Foods, Donzelli held influential sales leadership positions with notable companies, including ConAgra Brands, Animated Brands, and 8th Avenue Foods & Provisions, parts of Post Holdings. During his tenure, he demonstrated a remarkable ability to energize market share and elevate customer engagement, a track record that was undoubtedly vital in his selection for this role.

In this new position, Donzelli will be instrumental in steering customer-facing functions in the West Region, which is essential for Juanita's Foods as it looks to deepen connections with its valued consumers and customer partners. Guided by his rich experience, Donzelli is expected to play a critical role in shaping the company's go-to-market strategies across retail and food service channels, further elevating the Juanita's brand.

George Miketa, Chief Customer Officer at Juanita's Foods, praised Donzelli's insight into profitable sales and his established capability in building durable partnerships. "Jim brings a deep understanding in driving profitable sales and a proven track record in building long-term partnerships," Miketa noted, highlighting the alignment of Donzelli's expertise with the company’s vision.

Expressing his enthusiasm for this new chapter, Jim Donzelli stated, "I am honored to join Juanita's Foods, a company with a rich and clear passion for bringing Mexican traditions to the table. I look forward to working with the team to strengthen customer partnerships and create even greater value for our consumers. This appointment reflects Juanita's Foods' continued focus on customer-driven innovation and operational excellence."

Founded in 1946, Juanita's Foods has built a reputation as the leading manufacturer of authentic Mexican cuisine in the United States. The company prides itself on celebrating Mexican culinary traditions by utilizing time-honored recipes and processes that allow consumers to experience genuine flavors inspired by rich cultural heritage. The appointment of Donzelli as Vice President of Sales is expected to support the company’s ambition to maintain its market leadership in the dedicated authentic Mexican food segment.

With this leadership transition, Juanita's Foods sets a clear course forward as it empowers its team and enhances its sales strategies, ensuring that more consumers can enjoy its beloved products steeped in Mexican tradition and flavor. This strategic move highlights the company's ongoing commitment to innovation and operational excellence as it strives to meet the evolving needs of its customer base and the broader marketplace.