Nuveen Partners with Atlassian Williams F1 Team in Exciting New Collaboration
Nuveen Partners with Atlassian Williams F1 Team
In a remarkable announcement, the Atlassian Williams Formula 1 Team has unveiled a new multi-year partnership with Nuveen, a prominent asset management firm. This collaboration aims to merge the strengths of both organizations, fostering innovation and excellence in both the racing arena and global financial markets.
With a legacy spanning over 125 years, Nuveen proudly stands as a leader in asset management, boasting a colossal portfolio that manages approximately $1.4 trillion in public and private assets. Their impressive array of investment capabilities includes public and private credit and equity, along with alternatives like real estate, infrastructure, and natural capital. Nuveen’s expert team navigates the complexities of the ever-evolving market landscape, ensuring that clients receive unparalleled service and performance.
At the same time, Williams F1 Team, one of the three most successful teams in Formula 1 history, has embarked on a mission to reclaim its position at the forefront of racing. With nearly 50 years of tradition behind it, Williams is dedicated to winning multiple World Championships once again. Together, Nuveen and Williams are set to drive each other towards excellence through a commitment to innovative thinking and seamless collaboration.
As the Official Asset Management Partner, Nuveen will prominently feature its branding on the FW48, Williams’ challenger for the 2026 season. The logo will be displayed above the steering wheel and on the inner rear wing of the cars driven by Carlos Sainz and Alex Albon. This partnership not only strengthens Williams’ resources on the track but also enhances its momentum off the track, especially following a noteworthy season in 2025, where the team secured fifth place in the Constructors' Championship.
James Vowles, Team Principal of Atlassian Williams Racing, expressed his excitement: “We are thrilled to welcome Nuveen into the Williams family. Whether you're competing in Formula 1 or managing assets, the elements of high performance are remarkably similar. It involves having exceptional individuals who collaborate closely, deploying cutting-edge technology, and a relentless drive to capture every marginal gain. As we look to the future, I anticipate great results from this collaboration that will not only benefit our fans but also the communities worldwide.”
Bill Huffman, Chief Executive Officer of Nuveen, echoed similar sentiments, highlighting the strong parallels between the two organizations. “Both Nuveen and Williams are driven by performance and heritage, while our focus is squarely on the future. As we expand our reach into new markets, our dedication to innovation and precision will be pivotal for success—whether it’s refining a pit stop to mere seconds or executing detailed investment strategies across the globe.” Additionally, this partnership emphasizes their joint commitment to serving the communities they operate in with integrity.
About the Atlassian Williams F1 Team
Founded by Sir Frank Williams and Sir Patrick Head in 1977, the Atlassian Williams F1 Team has etched its name among the most iconic teams in Formula 1. With nine Constructors' World Championships and seven Drivers' World Championships under its belt, the team continues to push the boundaries of racing through top-tier engineering and a deep commitment to fans. Williams is based in Grove, Oxfordshire, and remains focused on shaping the future of motorsport.
About Nuveen
As a distinguished global leader in asset management, Nuveen delivers excellence to clients by managing a diverse range of assets with a keen approach to future growth. Their expansive operations include investments in businesses, real estate, and infrastructure, reflecting their steadfast commitment to community service and performance excellence. With a rich history of over 125 years, Nuveen is dedicated to innovating in line with the evolving needs of investors.