Spyne and CDK's New Integration Aims to Transform U.S. Automotive Dealerships

Spyne Announces CDK Integration Through Fortellis



San Francisco, September 3, 2026 — In a major advancement for automotive dealerships, Spyne, a technology company specializing in AI-powered retail solutions, has unveiled its integration with CDK Global through the Fortellis Marketplace. This strategic collaboration is designed to enable automotive dealers, developers, and Original Equipment Manufacturers (OEMs) to swiftly develop new solutions that enhance dealership efficiency.

Sanjay Varnwal, Co-Founder and CEO of Spyne, expressed enthusiasm about the integration, stating, "Our mission is to harness the power of AI to benefit automotive dealerships. The partnership with CDK enables us to embed our Vini AI technology into the daily operations of dealerships, allowing sales and service teams to interact with customers quickly, consistently, and at scale. We are eager to observe the transformative impact this can yield across the automotive market in the U.S."

The Role of Vini AI



At the core of this integration lies Vini AI, which is specifically designed to facilitate both inbound and outbound customer interactions within dealership sales and service departments. With Vini AI, dealerships can improve their responsiveness to customer queries, manage follow-up communications, and streamline customer interactions efficiently. The integration with CDK allows Vini AI to work seamlessly with the existing workflows and systems that dealerships are already utilizing, thus reducing response times and automating repetitive communications. This enables dealership teams to concentrate on high-value customer interactions, ultimately improving their service quality.

About The Fortellis Marketplace



The Fortellis Marketplace acts as an online automotive commerce exchange, aimed at promoting a transparent and secure network for data and information exchange across the automotive industry. The marketplace's innovative infrastructure is instrumental in facilitating collaborations between software developers, OEMs, and dealers, fostering creativity and efficiency in developing new automotive experiences.

By connecting Spyne’s Vini AI with CDK’s robust platform, this integration not only supports improved customer engagement but also enhances the overall operational capabilities of dealerships. This approach enables them to manage larger volumes of communication while leveraging existing technologies.

Spyne’s Vision for the Future



Founded by Sanjay Varnwal and Deepti Prasad, Spyne is committed to revolutionizing the automotive retail landscape with cutting-edge digital solutions. The company supports a broad network of over 3,000 dealerships worldwide, transforming how they operate by removing inefficiencies and increasing opportunities to unlock from their Customer Relationship Management (CRM) systems.

In a world where technology is continually evolving, Spyne's mission aligns closely with current market trends, promoting digital solutions that lead to quicker vehicle sales and enhanced customer experiences. With significant funding backing its ambitions, Spyne stands at the forefront of reshaping the automotive retail sector through innovative AI solutions.

About CDK Global



On the other hand, CDK Global is known for providing advanced technology solutions aimed at facilitating operational efficiencies for automotive dealers. Through platforms like Fortellis, CDK promotes the integration of innovative technological solutions that drive transformation in the automotive industry.

As the automotive landscape continues to evolve with technology, integrations like that of Spyne and CDK are essential in meeting the modern demands of customer engagement and operational efficiency. With a focus on AI-powered solutions, these companies are poised to lead the charge in enhancing the experiences for dealerships and their customers alike.

Topics Consumer Technology)

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