ELFBAR and LOST MARY Raise the Bar for Vape Standards through Innovative Research and Development

Elevating Vape Standards with ELFBAR and LOST MARY

In a significant stride towards ensuring consumer safety in the vaping industry, leading brands ELFBAR and LOST MARY have disclosed their latest advancements in research, product innovation, and rigorous testing protocols. The emphasis has shifted toward the meticulous evaluation of materials and components used in e-liquids, in an effort to promote safer alternatives for adult users worldwide.

Proactive Testing and Evaluation

As part of their commitment to safety, ELFBAR and LOST MARY have implemented a robust framework for scientific inquiry, comprising a series of comprehensive tests. In total, 281 assessments have been conducted, including 142 for e-liquids, 22 for aerosols, 86 for device materials, and 31 for product reliability parameters. This extensive evaluation process aims not only to develop risk-reduced vaping options but also to foster user confidence through transparency.

Samuel Fu, the Technical Director of Research and Development at ELFBAR, emphasizes the importance of product safety, stating, "Scientific inquiry is at the heart of our innovations, and we are committed to refining our methods through thorough toxicological assessments and the development of new materials. Every detail matters in enhancing safety, extending from e-liquids to heating elements and battery systems."

Groundbreaking Detection Methods

One of the remarkable innovations introduced by the brands is the development of a nanomaterial designed to detect potentially harmful antioxidants in e-liquids. This colorimetric sensor exhibits clear color changes under near-infrared light, revealing the presence of these difficult-to-detect substances. Through this rapid and sensitive screening method, ELFBAR and LOST MARY are effectively eliminating the presence of harmful antioxidants from their products.

Improved Formulation with Research-Based Sweeteners

Through extensive research on sweeteners, ELFBAR and LOST MARY identified Neotam as a safer alternative to Sucralose. Tests have indicated that e-liquids containing Neotam exhibit lower heavy metal concentrations and reduced cellular toxicity compared to those formulated with Sucralose. This finding is significant as it highlights the brands' dedication to the safety of flavor additives used in their products. Fu remarks, "Flavorings not only enhance the vaping experience but are also crucial in helping adult smokers transition from traditional cigarettes. Hence, ensuring the safety of these ingredients is vital to support this transition."

Enhancing Device Safety through Material Insights

Recognizing the critical role of alloy composition for the thermal stability of heating coils, significant investigations have been conducted to understand how varying metal ratios impact the performance of ceramic coils. Findings suggest that optimizing the nickel-chromium-iron alloy composition can enhance coil longevity while significantly reducing heavy metal emissions. Such research demonstrates how ELFBAR and LOST MARY are proactively working to minimize user exposure to potentially hazardous byproducts.

A Commitment to Routine Testing and Safety

Prior to market release, all products from ELFBAR and LOST MARY undergo an exhaustive evaluation process, incorporating toxicological analysis, reliability testing, material assessments, and battery performance checks. The companies continue to uphold this thorough testing regimen, having completed over 11,637 internal assessments as of May 2025. In 2024 alone, over 120,000 tests were performed on end products, materials, and e-liquids.

With monthly sampling and comprehensive analyses of e-liquid and aerosol compositions across all product lines, the brands ensure that their vapor compositions consistently comply with stringent regulations, including those set forth by the UK Tobacco and Related Products Regulations, the EU Tobacco Products Directive (TPD), and the Association Française de Normalisation (AFNOR). Their rigorous screening process effectively excludes prohibited substances as mandated by TPD regulations.

Conclusion

Founded in 2018, ELFBAR has consistently led the vaping market by innovating pathways for new products and diverse vaping experiences. Millions of adult smokers choose ELFBAR as a viable alternative to traditional tobacco products. Similarly, LOST MARY has carved a niche in over 50 global markets, boasting more than 200 patents to date.

For additional information about these pioneering brands and their safety commitment, visit ELFBAR and LOST MARY.