#ADK Marketing #Asahi Shimbun #A-TANK

ADK Marketing Solutions Collaborates with Asahi Shimbun

ADK Marketing Solutions, based in Minato, Tokyo, has announced an exciting collaboration with Asahi Shimbun, a prominent media company in Japan. This partnership aims to enhance advertising effectiveness analysis by integrating Asahi Shimbun's data solution platform, A-TANK. This innovative service is set to provide clients with valuable insights into their advertising campaigns.

In 2022, ADK Marketing Solutions began responding to shifts in data utilization, such as the transition away from third-party cookies and increased data privacy concerns. As part of broadening their data capabilities, they introduced an analysis service that leverages ADH (Advertising Data Hub) to accelerate the marketing PDCA (Plan-Do-Check-Act) cycle effectively. With the new collaboration, clients can now utilize data derived from Asahi Shimbun's articles and audience insights to make informed decisions on advertising metrics and strategies.

A-TANK stands for