Carmen Roig Elevated to Senior Vice President at Princess Cruises, Driving Sales Forward

Carmen Roig Elevated to Senior Vice President of Sales at Princess Cruises

Princess Cruises has made headlines with the promotion of Carmen Roig to Senior Vice President of Sales, a key move that showcases the cruise line's focus on enhancing consumer demand and bolstering trade relations. With a rich history in the travel industry, Roig's promotion is not just an acknowledgment of her hard work but also a strategic decision that positions Princess Cruises for continued growth and success in a competitive market.

A Steep Climb to Leadership

Carmen Roig joined Princess Cruises in 2022 as Vice President of Sales. Since her arrival, she has demonstrated exceptional leadership skills by effectively managing North America Trade Sales, Trade Marketing, Inside Sales, and Service. Most notably, she has led initiatives in International Sales across Europe and South America, providing her with a well-rounded understanding of the global cruise market.

Under her guidance, the sales team has successfully implemented innovative programs and tools designed specifically for travel advisors. These enhancements focus on creating new promotional platforms that improve earning opportunities and strengthen relationships with key industry stakeholders. Roig’s efforts have not only energized sales strategies but have also rallied her team around a unified goal of expanding Princess Cruises’ market presence.

As Jim Berra, the Chief Commercial Officer of Princess Cruises, stated, "In just over three years at Princess, Carmen has built an exceptional team. Her passion for growing our brand and introducing more consumers to Princess is truly inspiring." This sentiment encapsulates Roig's impact on the organization and highlights the confidence that leadership has in her abilities to drive sales and build partnerships.

A Leader with Experience

Before her tenure at Princess, Roig held significant positions in marketing and sales for notable names in the cruise industry like Crystal Cruises, Azamara Club Cruises, and Costa Cruises. Her career in the cruise industry began at Carnival Cruise Line in 1981, giving her over 40 years of invaluable experience. This extensive background equips her with the insights necessary to navigate the complex landscape of cruise tourism, making her promotion a logical progression of her career.

In her new role, Roig expressed her excitement and readiness to support travel advisor partners further. She stated, "I am honored to step into this expanded role and continue supporting our incredible travel advisor partners. Together, we've built strong momentum, and I look forward to further elevating Princess Cruises' presence in the marketplace by delivering innovative tools, greater earning opportunities, and unforgettable cruise experiences for our guests."

The Future of Princess Cruises

The promotion of Carmen Roig comes at a critical time for Princess Cruises. The cruise industry is recovering rapidly post-pandemic, and consumer interest in travel is on the rise. Roig's extensive experience and proven track record will be essential as the company aims to attract more travelers and enhance customer experiences.

Princess Cruises is known for its iconic in-the-market presence and luxurious travel offerings. With Roig in her new role, the company is poised to further strengthen its brand and reach a broader audience. From introducing innovative services to implementing better earning opportunities for partners, Roig’s vision aligns perfectly with the company’s goals of creating memorable and personalized cruise experiences.

As the cruise line continues to roll out new ships and itineraries, such as the eagerly anticipated Sun Princess, there is no doubt that Roig’s leadership will play a pivotal role in this exciting new chapter. With her at the helm of sales, Princess Cruises is not only looking to solidify its status in the industry but to lead the way in providing unparalleled service and value to its guests.

With a focus on innovation, growth, and exceptional travel experiences, Carmen Roig’s leadership at Princess Cruises is sure to set the stage for exciting developments ahead. For those interested in booking unforgettable adventures, Princess Cruises remains open for business, ready to welcome travelers to some of the most stunning destinations in the world.