#Japan #Tokyo #Corporate Identity #Bullet Group

Bullet Group Inc. Relocates Headquarters

Bullet Group Inc., headquartered in Shinjuku, Tokyo, has announced the relocation of its main office to the Shinjuku Nomura Building, effective February 2, 2026. Alongside this move, the company is revitalizing its corporate identity (CI) and has updated its corporate website to better communicate its brand values.

Background of the Move

The company has successfully implemented a hybrid work model that combines in-office and remote work, fostering a flexible working environment. The decision to relocate the headquarters stems from a commitment to enhancing employee comfort, improving productivity, and accelerating business growth. As part of the new office environment, Bullet Group aims to promote better communication and operational efficiency, thus strengthening its organizational and operational framework.

CI Refresh and Corporate Website Revamp

In conjunction with the headquarters move, Bullet Group is refreshing its corporate identity. The new design theme is "Colorful Bullet." Previously characterized by a monochrome, sleek palette, the company has embraced vibrant visuals that embody the tagline, "SHOOT THROUGH RUBBISH RULES BY THE COLORFUL BULLET." This new key visual resonates with the main message of the corporate website, which emphasizes that conventional wisdom is merely a definition from the past. Emphasizing diversity and innovative thought, the refreshed visuals signify the company's mission to challenge the status quo.

Through the updated corporate site, Bullet Group intends to convey its values and challenges more clearly to its audience.

New Office Overview

• - Relocation Date: February 2, 2026 (Monday)
• - Address: 36th Floor, Shinjuku Nomura Building, 1-26-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo 163-0536, Japan
• - Access: 7 minutes walk from the West Exit of JR, Odakyu, and Keio lines at Shinjuku Station; 4 minutes walk from Exit 2 of the Marunouchi Line at Nishi-Shinjuku Station; 3 minutes walk from B2 Exit of Toei Oedo Line at Tochomae Station.

Bullet Group's Main Businesses

System Development Company (SDC)

The SDC arm of Bullet Group offers comprehensive system development solutions, catering to diverse client needs from planning and programming to hardware and software selection, and ongoing maintenance support. In light of growing challenges in securing IT talent, the company provides solutions addressing workforce supply issues. Leveraging a strong network developed through years of experience in the ICT sector, Bullet Group is well-positioned to offer agile proposals and solutions.

Digital Marketing Company (DMC)

With over a decade of operational success, DMC focuses on digital marketing initiatives. It administers the affiliate service "SLVRbullet" and a CPE reward platform, "CREAM," designed specifically for smartphone applications. DMC has garnered a reputation for developing advertisement effectiveness measurement systems used by major advertising agencies and telecom carriers, providing effective technology-driven solutions for marketing challenges.

Company Overview

• - Mission: Connecting the world through people and technology.
• - Vision: Creating new value.
• - Values: Nurturing individuals who can nurture others.
• - Company Name: Bullet Group Inc.
• - Headquarters: 36th Floor, Shinjuku Nomura Building, 1-26-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo.
• - CEO: Akira Ogata
• - Founded: January 2013
• - Corporate Site: https://bltinc.co.jp
• - Recruitment Site: https://bltinc.co.jp/recruit/

Awards

Bullet Group has been recognized for its excellence, receiving accolades such as the Best Venture 100 and WOMAN’s VALUE AWARD in 2018-2021. It was also listed as one of Japan's Best Companies to Work For in 2020.

Contact Information

For more inquiries: PR Department at [email protected]