#Japan #Fukuoka #BI-SU #Silky Bright Mist #Natural Swallow's Nest

BI-SU's Silky Bright Mist: A Summer Sensation

In a remarkable turn of events, the summer-exclusive product "Silky Bright Mist" from BI-SU has completely sold out shortly after its nationwide launch on June 1, 2025. The brand, managed by M-Style Japan Co., Ltd., under the leadership of CEO Mikikazu Inatomi, has announced this development with great excitement, noting that the essence behind the product has resonated with many customers seeking inherent beauty.

About Silky Bright Mist

This unique mist is enriched with a proprietary extract known as "Racial™", deriving its benefits from 100% natural swallow's nests. These nests are sourced sustainably, gathered exclusively after the chicks have fledged, ensuring that they are genuine products without the pitfalls of fakes or farmed alternatives that saturate the market. Silky Bright Mist aims to illuminate summer skin with a complexion that seems to radiate silk-like luster and transparency.

• - Release Date: June 1, 2025 (Sunday)
• - Capacity: 120ml
• - Price: 19,800 JPY (including tax)

Future Sales Plans

As of now, BI-SU has not set a date for the next sales release of the Silky Bright Mist. Enthusiastic demand indicates that the brand may need to seek innovative approaches to restock swiftly to meet consumer interest.

What is BI-SU?

BI-SU is a cosmetics brand that specializes in the development and marketing of inner care, skincare, and hair care products using 100% natural swallow's nests. Founder Mikikazu Inatomi meticulously collects the raw ingredients in Malaysia, ensuring the authenticity and safety of the natural swallow's nests used in their formulations.

With an unwavering commitment to quality, BI-SU aims to introduce the remarkable properties of natural swallow’s nests to the global market. The brand has also initiated exploratory research to unveil the biological mechanisms behind its benefits. In 2017, a dedicated swallow's nest research institute was established to advance this mission. The research focuses on the natural swallow's nests and sialic acid (N-acetylneuraminic acid), with efforts directed towards harnessing their potential magnificently.

In collaboration with a national university since 2021, BI-SU has been at the forefront of pioneering studies, showcasing its findings at a research presentation attended by notable figures, including former Malaysian Prime Minister Mahathir Mohamad.

Company Details

• - Company Name: M-Style Japan Co., Ltd.
• - Representative: Mikikazu Inatomi
• - Address: 1-20-2 Imaizumi, Chuo-ku, Fukuoka City, Fukuoka Prefecture, 9F Tenjin MENT Building
• - Business Activities: Developing and selling inner care, skincare, and hair care products
• - Corporate Website: M-Style Japan
• - Official Brand Site: BI-SU
• - Instagram: bi_su_official