#Japan #Tokyo #MIKATA #Japan Housing #High-Performance Materials

Introduction of MIKATA

On May 16, 2025, Japan Housing Environment Corporation, based in Tokyo, will launch its first-ever brand, MIKATA. This innovative brand aims to provide diverse housing solutions while ensuring a mutually beneficial relationship between builders, craftsmen, and homeowners. The name MIKATA, meaning 'ally' or 'supporter' in Japanese, reflects the company’s mission to be a partner in homebuilding by offering new perspectives on living spaces.

Dual Series Launch: R-series and E-series

MIKATA will debut with two series designed for specific installation points:

• - R-series: Roof ventilation materials
• - E-series: Eaves/Cap ventilation materials

These series are developed with three crucial elements in mind—performance, ease of installation, and aesthetics. The goal is to ensure that these ventilation materials not only deliver high functionality but also enhance the overall appearance of homes.

The Standard of High Performance

With recent regulatory changes in April 2025 mandating compliance with energy-saving standards and reducing exceptions for certain housing types, the performance expectations for residential buildings are rising. Now, homes must not only be warm and resilient against earthquakes but also durable and visually appealing. As a result, companies that previously distinguished themselves through design will need to focus equally on performance to remain competitive.

Addressing Skilled Labor Shortages

The housing industry is currently facing a significant shortage of skilled labor, a situation exacerbated by the increased workload from the recent regulatory changes. To cope with this shortage, it's expected that less experienced workers, including younger and foreign laborers, will take on tasks traditionally performed by seasoned professionals. This shift could lead to confusion and delays on-site if complex parts are used.

MIKATA: A New Standard in Performance, Aesthetics, and Installation

As a response to these challenges, MIKATA aims to carve out a niche by offering products that excel in three key areas: performance, aesthetics, and ease of installation. Each MIKATA product is designed not just to meet basic standards but to exceed them, ensuring:

• - High Performance: Products that meet stringent internal criteria for durability and effectiveness.
• - Aesthetic Contribution: Items that enhance the design elements of homes, adding to their visual appeal.
• - Ease of Installation: Consideration for end-users, making it simple for anyone to install the products with minimal hassle.

As MIKATA launches its two initial series focused on structural ventilation, the brand is poised for significant expansion across various product lines in the future. The company’s vision is to use the MIKATA brand as a platform to continue enhancing the quality of living in homes across Japan.

Discover More About MIKATA

For more information, photos of MIKATA’s applications, and to explore the products in detail, please visit the dedicated MIKATA webpage on the Japan Housing Environment Corporation's website. With over 40 years of experience in developing energy-efficient residential materials, Japan Housing Environment Corporation remains a leading provider of ventilation, airtightness, internal ventilation, and waterproofing materials.

Company Details

• - Name: Japan Housing Environment Corporation
• - Head Office: 101-0021, Tokyo, Chiyoda, Sotokanda 4-14-1, Akihabara UDX 12F
• - Contact:

Tel: (03) 5289-3302
Fax: (03) 5289-3310

• - Website: Japan Housing Environment Corporation
• - Business Outline:

- Providing materials for airtightness and ventilation suitable for local environments
- Promoting theories and know-how for creating comfortable living conditions
- Offering correct planning ventilation theories and know-how.