Unibet Partners with IIHF to Bring the 2025 Ice Hockey World Championship to Life

The Kindred Group plc and its premier brand, Unibet, recently unveiled their partnership as the Official Sponsor of the highly anticipated 2025 IIHF Ice Hockey World Championship. This tournament will take place in Sweden and Denmark, marking significant moments for ice hockey fans across these nations.

Commitment to Ice Hockey Growth

The announcement not only highlights Unibet's dedication to ice hockey but also its enthusiasm for engaging with fans and boosting the sport's presence in the Nordic region. Unibet aims to create unforgettable experiences and offer unique content to fans during this exciting tournament, emphasizing its pivotal role in enhancing the championship ambiance.

Philip Lagström, General Manager for Kindred Group Sweden, expressed his pride in being part of this prestigious event. He noted, "Ice hockey has a cherished place in Swedish culture, and having the tournament return to Sweden is thrilling. With engaging content and exciting activations, we strive to heighten the tournament's excitement and create lasting memories for participants and fans alike.”

A Historic Co-hosting for Denmark

This championship will be particularly noteworthy for Denmark, which co-hosts after successfully managing the event in Copenhagen in 2018. Lars Gade Nielsen, General Manager for Kindred Group Denmark, shared this sentiment: "We are looking forward to being part of one of Denmark's largest sporting events in 2025. The tournament will present a fantastic opportunity for our fans. Although Denmark faces tough competition from our Nordic neighbors, I'm confident that it will become an unforgettable spectacle for all involved."

Fans Can Get Involved Early

As excitement mounts for the tournament, Unibet invites fans to follow the odds for their favorite teams. Sweden leads with odds of 3.50, while other contenders like Canada at 4.00 and Finland at 5.50 generate buzz. The Czech Republic stands at 6.50, the USA at 7.50, with Denmark positioned as a dark horse at odds of 151.00. Fans can stay updated on the odds and engage with live action through Unibet’s app and website.

Conclusion

The collaboration between Unibet and the IIHF symbolizes a growing commitment to enhance the ice hockey experience, particularly in Scandinavia. With its comprehensive approach to fan engagement and its commitment to innovation, Unibet is poised to play a critical role in delivering a captivating and memorable 2025 IIHF Ice Hockey World Championship. As preparations intensify, fans can anticipate thrilling matchups and remarkable moments as the best teams in the world compete for glory.

For more inquiries, feel free to contact Alexander Westrell, Director of Communications, via email.