Farmina Pet Foods Genius AI Recognized as Pet Care Innovation of the Year

Farmina Pet Foods Genius AI Wins Prestigious Award



Farmina Pet Foods, an acclaimed leader in premium pet nutrition, recently celebrated a significant achievement as its Genius AI platform received the Pet Care Innovation of the Year Award. This cutting-edge AI technology is designed to assist pet owners with expert advice on health, nutrition, and care. What sets Genius AI apart is its ability to deliver personalized support 24/7 through an intuitive chatbot that integrates artificial intelligence with human expertise.

Launched in the fall of 2024, Genius AI was developed based on years of insights gathered from numerous veterinarians, pet health coaches, and breeders. It aims to provide quick and reliable answers to a wide array of common questions that pet owners face regarding their dogs and cats. Unlike traditional pet care systems, which offer limited hourly support, Genius AI ensures that assistance is only a few clicks away at any time of the day or night. In its first operational year, the chatbot impressively managed to resolve 4,826 inquiries without requiring human intervention.

Loris Rinaldi, the CEO of Farmina Pet Foods North America, expressed pride in this recognition, stating, “Genius AI is the future of pet care. It puts credible, personalized guidance in the hands of every pet parent. This award demonstrates the science, innovation, and dedication that defines Farmina Pet Foods.”

In addition to offering instant advice, Genius AI enables pet owners to connect with Farmina's trained Pet Health Coaches for more comprehensive support. These professionals provide tailored guidance to help pet parents create customized nutrition plans and address specific health concerns, ensuring that each pet receives optimal care. In 2024 alone, these coaches assisted 32,438 pet owners and crafted 31,021 personalized meal plans, adapting to the unique dietary needs of various pets.

The platform supports multiple languages, including English, Spanish, French, and Italian, making it accessible to a diverse audience. Pet owners can easily access Genius AI through the App Store or by visiting Farmina’s website.

About Farmina Pet Foods


Farmina Pet Foods is a family-run business with over five decades of experience in combining nature and science to produce high-quality, all-natural pet food. Their mission is to enhance the well-being of pets by utilizing carefully selected raw ingredients that cater to the specific nutritional needs of both dogs and cats. The company adheres to the philosophy of “Happy Pet, Happy You,” ensuring that all its products are free from GMOs and preserved using natural methods. Collaborating with prestigious research institutions, such as Cornell University, Farmina emphasizes science-backed nutrition.

Moreover, strongly committed to the local market, Farmina recently established its first U.S. manufacturing facility in Reidsville, North Carolina. This state-of-the-art facility brings European pet food standards to American consumers, thereby enhancing production efficiency and product distribution. Equipped with advanced technology and rigorous safety protocols, the facility guarantees exceptional quality, freshness, and transparency throughout every production stage.

In summation, Farmina's Genius AI not only presents an invaluable resource for pet owners seeking expert guidance but also signifies a remarkable advancement within the pet care industry. The recognition received for this innovative platform demonstrates the company’s dedication to improving the lives of pets and their caregivers across the globe.

Topics Consumer Products & Retail)

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