Huawei Cloud Core Network Pioneers a New Era for 5G Experience Monetization

Transforming 5G Monetization: Huawei's Vision

In a transformative move for the telecommunications sector, Huawei has set forth on a remarkable journey towards monetizing 5G experiences, marking a pivotal shift from mere concepts to large-scale commercial implementations. In 2025, Huawei made significant strides by serving over 45 million users in China, showcasing the effectiveness of its technology and the industry's collaborative effort to evolve user experience monetization.

A New Era in Telecommunications

The advent of 5G technology has presented unique opportunities for telecom operators to enhance their service offerings. By shifting focus from basic communication services to monetizing user experiences, Huawei is leading the wave of innovation that drives this new era. The company's efforts have concentrated on enhancing network capabilities, innovating business models, and fostering cooperation within the ecosystem.

Enhancing Network Intelligence

At the heart of Huawei’s strategy is the integration of intelligence into the network itself. This is evident through the enhancement of the packet core network, which now understands user experiences in real-time, focusing on Quality of Experience (QoE) rather than merely relying on Key Performance Indicators (KPIs). This shift allows telecommunications operators to glean better insights into how users interact with their services, ultimately leading to improved customer satisfaction and loyalty.

Huawei has proposed a framework built around five foundational competencies necessary for successful experience monetization: Experience Definition, Network Security, Product Promotion, Consumer Perception, and Delivery Estimation. These competencies empower operators to materialize closed experience monetization strategies effectively.

Innovative Business Models

The exploration of business models has led to the gradual integration of experience privileges into main packages and additional offerings. For instance, the introduction of exclusive privileges for Diamond and Platinum VIP user packages has been pivotal. This approach not only strengthens customer loyalty but also encourages users to upgrade their service packages.

Furthermore, tailored add-ons were introduced for specific scenarios such as travel on high-speed trains or attending major events in crowded stadiums. This customization ensures that operators can meet on-demand requirements, consequently boosting Average Revenue Per User (ARPU).

Ecosystem Collaboration

Collaboration within the ecosystem has also been heightened, with notable enhancements in device interactivity. In 2025, Huawei, in partnership with technology leaders like China Mobile, advanced the ‘MyLogo’ feature from static to interactive, facilitating a more engaging user experience. With successful pilot projects completed in provinces such as Henan and Zhejiang, ‘MyLogo’ is set to become a core element in users' experience monetization strategies while driving intelligent marketing efforts.

As Huawei integrates AI capabilities into the core network, the company aims to enhance network intelligence significantly. New innovative solutions such as Media Relay and Mobile Home are in the pipeline, designed to unlock fresh value streams for operators and drive their business success.

Conclusion

As we look towards the future, especially with events like MWC Barcelona 2026 on the horizon, it is essential for industry players to embrace the potential of a smarter network underpinned by user experiences. Huawei’s initiative to redefine monetization through innovative technologies serves as a benchmark for the telecommunications industry as it progresses towards a more experience-driven landscape.

With a commitment to continual advancement, Huawei is poised to foster a transformative movement, paving the way for a seamless, enriched telecommunications experience for users worldwide.