Sally and GiGO's Juukei
2025-06-23 06:58:20

Sally Partners with GiGO to Launch Immersive Attraction Juukei at GiGO EXPO ZERO

Sally Collaborates with GiGO for Immersive Experience



In a significant announcement, 株式会社Sally, based in Shibuya, Tokyo, has revealed a partnership with 株式会社GENDA GiGO Entertainment, which operates numerous amusement facilities across Japan. This collaboration is set to introduce an immersive attraction called "Juukei" at the upcoming GiGO EXPO ZERO event, scheduled for June 21-22, 2025, at Bellesalle Akihabara.

Overview of the Collaboration


Sally aims to revolutionize the entertainment landscape by merging immersive experiences with narrative-driven gameplay. Their vision is to draw audiences worldwide into the exciting realm of murder mystery adventures—referred to as "Mada Misu" in Japan—which has gained enormous popularity following its rise in China. On the other hand, GiGO, which runs approximately 470 amusement venues, focuses on creating captivating real-world entertainment experiences. Their slogan "ASOBIで世界を熱くする" (Hotting Up the World with Play) reflects their commitment to thrilling moments that stimulate all five senses.

The partnership kicked off after Sally secured funding from GENDA Capital, a subsidiary of GiGO’s parent company, in July 2024. This investment laid the groundwork for developing immersive experiences at GiGO’s physical stores.

Details of the Collaboration


This collaboration will merge Sally’s immersive content portfolio with GiGO’s extensive network of stores to create innovative new entertainment offerings. The primary focus areas include:
  • - Store Utilization: Leveraging GiGO’s locations as the settings for Sally’s engaging entertainment experiences.
  • - Collaborative Planning: Combining Sally's content creation capabilities with GiGO’s operational expertise to design unique events.
  • - Marketing Strategies: Utilizing the customer bases and creator networks of both companies to attract new audiences and expand their reach.

First Initiative: 'Juukei'


The first collaboration project will be the immersive attraction 'Juukei,' set to take place at GiGO EXPO ZERO.

Storyline
Participants will explore a mysterious crane game believed to be cursed, with rumors suggesting that there is only one way to break the curse! Players will delve into a world filled with enigmas and interactive challenges. Can you complete the game?
  • - Participants: 1 to 4 per group
  • - Duration: 60 to 90 minutes
  • - Event Page: GiGO EXPO ZERO

Participant Testimonials


Feedback from the first visitors included:
  • - "I loved the gaming-style gimmicks and the engaging story!"
  • - "I forgot about the summer heat while having so much fun; I craved Taiyaki afterward!"
  • - "There were too many intriguing aspects—I want to participate again; it was too entertaining!"

Comments from Company Leaders


平石英太郎 (Hirakishi Eitaro), CEO of 株式会社Sally, expressed his excitement about collaborating with GiGO. He emphasized their commitment to delivering fresh immersive entertainment experiences globally.

羽原康平 (Habara Kohei), the Chief Strategy Officer at GENDA and CEO of GENDA Capital, noted the immense potential of Sally's "Mada Misu" and expressed joy at the swift realization of this collaboration within only a year of their investment.

Moreover, 二宮一浩 (Ninomiyah Kazuhiro), president of GiGO Entertainment, eagerly anticipates how players will discover new entertainment options through Sally's immersive content.

About 株式会社Sally


  • - Location: Shibuya, Tokyo
  • - Established: August 27, 2018
  • - Business Focus: App development and event planning
  • - Website: Sally Inc.

To explore GiGO venues and their offerings, visit their official site: GENDA GiGO Official.

This partnership marks an exciting step towards redefining immersive entertainment in Japan, and the upcoming 'Juukei' experience promises to be the start of something spectacular.


画像1

Topics Entertainment & Media)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.