Biofreeze Launches New Pain Relief Products for Summer Convenience
Biofreeze Expands Pain Relief Innovations
As summer approaches, Biofreeze is excited to unveil two innovative products designed to enhance convenience and performance in pain relief. The #1 clinician-recommended menthol topical pain relief brand has introduced its game-changing Dry Stick and Ultraflex Patch. These new offerings are tailored to meet the demands of an active lifestyle, providing users with effective and portable pain relief solutions.
Introducing the Biofreeze Dry Stick
The Biofreeze Dry Stick redefines how users approach pain relief on the go. This compact, mess-free stick combines the brand's renowned cooling power with a potent 15% menthol concentration—the highest available in Biofreeze's lineup. Its solid format allows for easy application without the hassle of gels or creams, making it perfect for tossing in a gym bag or pocket. Users can now achieve quick and powerful relief whenever they need it, wherever they are.
Unveiling the Advanced Ultraflex Patch
Tapping into the growing segment of topical pain relief, Biofreeze's Ultraflex Patch delivers maximum strength through a 4% lidocaine formula, which is the strongest option available over the counter. This innovative patch can be applied for up to 8 hours, blocking pain effectively without the need for a prescription. Featuring patented 4-way flexibility technology, the Ultraflex Patch adapts to the body's contours, ensuring that it stays in place, no matter how much you move or flex.
Albert So, the marketing director at Biofreeze, stated, "We're giving consumers more ways to get the powerful relief they trust from Biofreeze, focusing on formats and features that fit seamlessly into their busy lives." He highlighted the groundbreaking flexibility of the Ultraflex Patch alongside the enhanced convenience offered by the Dry Stick.
Expanded Product Availability
In addition to these exciting new additions, Biofreeze is making its popular Colorless Gel and Colorless Roll-On—previously exclusive to healthcare professionals—available at major retail outlets for the first time. These sought-after items will be rolling out to well-known retailers, including Amazon, CVS, Kroger, Target, Walgreens, and Walmart, with full availability anticipated later this summer.
Biofreeze's commitment to innovation and performance has continually propelled its growth since expanding into retail in 2016. Recognized for its effectiveness against sore muscles, backaches, joint pain, and arthritis, Biofreeze is a trusted name among athletes and health professionals alike.
About Biofreeze
For over 30 years, Biofreeze has remained the top choice for clinicians recommending menthol topical pain relief. The introduction of the Ultraflex Patch with lidocaine marks a strategic expansion of Biofreeze's offerings, designed to address various needs in pain management. Acknowledged for its powerful cold therapy, Biofreeze aims to redefine what is possible in the topical pain relief industry.
With Reckitt as the parent company, Biofreeze is dedicated to providing health and wellness solutions while nurturing a cleaner, healthier world. For more information about these new products and the complete range of Biofreeze offerings, visit www.biofreeze.com.
Topics Consumer Products & Retail）
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