#brand refresh #coffee franchise #BIGGBY COFFEE

BIGGBY® COFFEE's 2025 Year in Review

As 2025 drew to a close, BIGGBY® COFFEE, the high-energy coffee franchise with over 460 locations, celebrated notable achievements, underpinned by systemwide expansion and significant brand reinvigoration. With the milestone of its 30th anniversary firmly in the spotlight, BIGGBY® strategically leveraged this year to deepen customer loyalty and refine operational practices, setting a positive trajectory for 2026.

A Successful Year with Growing Café Traffic

In 2025, the franchise experienced robust overall performance characterized by an increase in guest visits across existing cafés compared to 2024. As Erin Kaylor, the company's President and Chief Financial Officer, pointed out, this surge in customer engagement not only signified brand loyalty but also highlighted the successful introduction of new menu offerings.

"Our cafés welcomed more guests this past year, further demonstrating the positive response from customers regarding our product offerings," Kaylor remarked. The franchise has worked diligently to introduce innovative items while ensuring they remain true to the beloved flavors that patrons cherish about the BIGGBY® experience.

Celebrating a Milestone: The 30th Birthday

The momentum catalyzed by the franchise's 30th birthday was palpable as they launched a celebratory campaign anchored by a limited-time offer: the Caramel Marvel for just 95 cents. This approach aimed to both express gratitude to loyal customers and entice new guests.

"It was an enjoyable way to celebrate our anniversary, offering something fun and affordable," Kaylor shared. This initiative successfully drove foot traffic while reinforcing the brand's commitment to community engagement.

Following this successful birthday promotion, BIGGBY® unveiled a refreshed brand identity complemented by modern marketing initiatives, reinforcing consistent messaging across its many locations.

Expanding Horizons: New Locations and Loyalty

The expansion did not stop at the birthday celebration. In 2025, BIGGBY® COFFEE ventured into new territories, opening 47 new establishments, growing to a total of 460 cafés across 13 states. Central to its success was the sustained loyalty of its customer base, which played a crucial role in achieving recognition as the No. 2 Best Coffee Chain by USA Today.

"The unwavering support from our customers is a testament to their connection with our brand," Kaylor stated, reflecting on the achievement. The intimate bond customers share with BIGGBY® further enhances their patronage, even in times when consumers are more selective with their spending.

Supporting Franchisees for Collective Growth

On the backend, BIGGBY® dedicated itself to strengthening franchise operations by revisiting its training and consulting modules. The renewed focus on business fundamentals, financial literacy, and long-term growth strategies is aimed at equipping franchisees with the tools they need to foster business success.

Kaylor emphasized, "Our priority has been to empower our franchisees in building sustainable businesses. We’ve enhanced our support systems to encompass clearer financial planning insights, performance evaluation tools, and strategies for scaling."

Future-Focused: Plans for 2026

Looking towards 2026, BIGGBY® intends to amplify its loyalty-building initiatives, further invest in technological advancements, and refine operational excellence. Initiating the year with