#Japan #Tokyo #Airbnb #Keystone Partners #Sumu

Keystone Partners Investment in Airbnb's Hotel Development Fund

Keystone Partners, a Tokyo-based investment firm, recently made a significant investment through its Japan Revival Sponsor Fund, in collaboration with Airbnb Japan's newly launched hotel brand, Sumu powered by Airbnb Partners. This groundbreaking venture intends to reshape the landscape of hotel accommodations in Japan, particularly amid the anticipated surge in international visitors, which is projected to exceed 40 million by 2025.

As part of its investment strategy, Keystone Partners acts through a limited liability partnership with Peridot LLC, marking its commitment to tapping into the burgeoning demand for apartment hotels. With the increasing influx of groups and families looking for multi-person stays, traditional single or twin hotel rooms have become inadequate. The introduction of Sumu not only responds to this growing need but also embodies the ethos of ‘home-sharing’ promoted by Airbnb Japan.

In partnership with 昭和リース (Showa Lease), which serves as the financial advisor for the fund, and Sanko Asset Management, Keystone Partners is spearheading the finance behind the development of these well-placed accommodation options. The operational management of Sumu will be handled by カソク (Kasoku), which aims to create a hotel experience that resonates with the preferences of modern travelers.

“Japan is diversifying its hospitality offerings to ensure we cater effectively to varying traveler needs,” said a spokesperson from Keystone Partners. “Our investment in Sumu is driven by a clear acknowledgment of market trends and an unwavering commitment to enhancing guest experiences through innovative accommodations.”

Project Specifications

The first of these apartment hotels, Hotel Sumu Shinjuku East powered by Airbnb Partners, is slated for completion by February 2027. More details include:

• - Location: Shinjuku, Tokyo
• - Total Floor Area: 1,228.04 square meters (Approx. 371.48 tsubo)
• - Structure: Reinforced concrete, 10 stories high, featuring 18 rooms.

Keystone Partners employs a flexible financing approach that combines loans and equity, tailoring solutions to fit the specific needs of various projects. The firm has garnered substantial experience in real estate-related investments and partnerships and is poised to continuously offer attractive returns to investors while contributing to local economies and addressing societal issues through its developments.

The Broader Impact

With the advent of Sumu, Keystone Partners not only aims to capture promising investment opportunities but also strives to positively influence the regional economy in Japan. The firm remains committed to employing its expertise in finance and real estate to foster long-term growth in the hospitality sector.

Keystone Partners stands at the forefront of changing hospitality dynamics, looking ahead to a future where the balance between comfort, community, and innovation is essential for attracting and satisfying a growing international traveler base. This venture not only marks a significant milestone for Keystone Partners but also for the overall evolution of hotel experiences in Japan.

Contact Information

For further inquiries regarding this investment, please reach out to:
Keystone Partners’ Strategic Management Department
Phone: 03-6206-1908
Website: https://ksg-p.jp/

• ---