#Japan #Matsuya #Musashino #Beef Bowl #Takeout

Matsuya Launches a Special Takeout Beef Bowl for Its 60th Anniversary

As part of its 60th anniversary celebration, Matsuya Foods, headquartered in Musashino City, Tokyo, is set to unveil its limited-time offer: the "Hefty Beef Bowl" starting at 10 AM on February 24, 2026.

Reviving the Popular "Hefty Series"

The "Hefty Beef Bowl" is a revival of the immensely popular "Hefty Series" offered in 2019 and 2020. For this significant milestone, Matsuya aims to deliver a truly satisfying experience through this special takeout only menu, showcasing their flagship dish, the beef bowl. Each bowl will feature three times the quantity of meat and onions compared to the regular serving size, allowing customers to relish the rich flavor of the beef until the very last bite.

The beef used in this meal is carefully selected to provide a tender texture that enhances the overall experience, while the onions add a sweet taste and texture contrast. The secret sauce, which has undergone constant improvement since Matsuya's inception, ties the entire flavor profile together robustly.

This hearty dish promises to deliver an overwhelmingly fulfilling experience to both loyal customers familiar with the past offerings and newcomers who are trying it for the first time.

Product Details

• - Product Name: Hefty Beef Bowl
• - Price: 1,000 yen (takeout only)

The Hefty Beef Bowl is available exclusively for takeout orders through various channels including vending machines (tablets), mobile orders, Matsuya's official app, and drive-through services. Orders cannot be placed for dine-in.

Important Notes:

• - The photo provided is for illustrative purposes only and does not include miso soup.
• - All prices are inclusive of tax.
• - Shareholder discount vouchers can be used for this item.

Sales Period

The Hefty Beef Bowl will be available from February 24, 2026, at 10 AM to March 31, 2026, at 9:59 AM. Please be aware that sales may end earlier than planned.

Participating Locations

Certain locations may not carry this product. For availability, customers are encouraged to contact their local Matsuya restaurant directly.

Special Offers and More

Check Out Exclusive Deals!

Enjoy special coupons and pre-order benefits through the "Matsubento Net" by using the official app for the best experience. Visit Matsuya Foods Official App for more.

A Variety of Cashless Payment Options

Matsuya now accommodates multiple cashless payment methods, which allow customers to earn points back on their purchases. More details can be found at Cashless Payment Information.

In-Store Campaigns

Be sure to check out the ongoing in-store campaigns and the locations that offer free rice refills for set meals. More info: In-Store Promotions.

Follow Us

Stay updated on new menu items, campaigns, regional offerings, and more by following Matsuya on X (formerly Twitter): @matsuya_foods.
Find a wealth of delightful stories and promotions coming from Matsuya Foods!