#USA #Las Vegas #AI Personalization #TELUS Digital #Adobe Summit

TELUS Digital to Exhibit at Adobe Summit 2026

As artificial intelligence (AI) technology evolves rapidly, TELUS Digital is poised to present its groundbreaking AI personalization engine at the upcoming Adobe Summit 2026 in Las Vegas. This event, happening between April 20-22 at the Venetian Convention and Expo Center, will feature TELUS Digital's role as an Adobe Gold Solution Partner, shedding light on how generative AI (GenAI) can transform customer interactions into actionable insights.

Revolutionizing Customer Interactions

In a world where customer expectations are at an all-time high, TELUS Digital aims to address what is known as the "AI activation gap." This gap refers to the challenge many enterprises face in turning data—captured daily by contact centers—into real-time business outcomes. According to Samantha Thibault, Senior Director of Digital Marketing at TELUS Digital, organizations often have access to a plethora of data but struggle with the speed of activation.

"Enterprises don't struggle with data scarcity; they struggle with activation speed," Thibault emphasized. This perspective underscores the value of real-time, agentic AI in activating customer intelligence quickly, shifting the focus from merely collecting data to leveraging it for better customer loyalty and revenue.

Live AI-Powered Demonstrations

At Booth 2245, TELUS Digital will conduct live demonstrations showcasing an end-to-end AI workflow that includes:

1. Extraction: Custom GenAI technology identifies intent and sentiment from audio captured during customer interactions.
2. Unification: The structured data is synchronized directly into Adobe's Real-Time Customer Data Platform (CDP).
3. Activation: Personalized customer journeys are updated instantly through Adobe Journey Optimizer, enabling businesses to enhance loyalty and engagement.

This orchestration illustrates how AI can be implemented to swiftly operationalize customer data, radically changing the landscape of GenAI applications in enterprises.

Featured Session: Automating Customer Retention

TELUS Digital will hold a special session titled "Automate Customer Retention and Loyalty with Real-Time Data Triggers" on April 22. The session will delve into how organizations transition from outdated batch processing to a modern, real-time AI ecosystem that significantly optimizes customer retention workflows.

The results speak for themselves:

• - Response times cut down from days to minutes, thanks to the real-time activation capabilities.
• - Enhanced customer retention workflows through agentic AI and Adobe’s state-of-the-art decisioning platform.
• - Advanced capabilities incorporating automated reasoning and continuous learning algorithms.

Why Attend TELUS Digital at Adobe Summit?

By participating in Adobe Summit 2026, attendees can:

• - Engage with live demonstrations that showcase AI-enhanced personalized journeys.
• - Explore the complete narrative of how AI can facilitate swift transformation from conversation to conversion.
• - Schedule personalized meetings with TELUS Digital's experts to discuss how their solutions can be operationalized at an enterprise scale.

This event is expected to be a great opportunity for businesses seeking to implement innovative solutions leveraging AI technology to strengthen customer loyalty and amplify revenue.

Conclusion

The convergence of real-time data processing and AI represents a significant paradigm shift in customer interaction strategies. TELUS Digital is at the forefront of this transformation, showcasing how companies can turn high-value customer signals into actionable insights within minutes—an essential move for any enterprise looking to remain competitive in today’s digital landscape. Don't miss the opportunity to connect with TELUS Digital at Booth 2245 during Adobe Summit 2026 and discover how AI can redefine your business's customer engagement strategies.