#Japan #Tokyo #Wiz #VEGE & me #KBcreation

Introduction

In a significant move, KBcreation, the operator of VEGE & me, a salad chain originating from Kagoshima, has entered into a strategic partnership with Wiz, a major player in the tech industry based in Tokyo. The aim is to enhance the growth of VEGE & me and help the brand reach its goal of expanding to 100 stores by the year 2030. With a focus on store development, marketing, and digital transformation support, this collaboration is set to take VEGE & me to new heights.

Background of the Partnership

VEGE & me specializes in chopped salads and has established multiple outlets across Kagoshima. It has gained popularity due to its variety of toppings and high-quality ingredients that cater to the growing health-conscious trend among consumers. With a firm belief in the importance of healthy eating, VEGE & me has attracted a loyal customer base, and the momentum only seems to be increasing.

Wiz has previously collaborated with VEGE & me for the launch of a store in their associated professional basketball team's venue, the ‘Rebunize Stand.’ This successful project allowed both companies to leverage their strengths, leading to enhanced brand synergy.

Impressed by VEGE & me's strong brand presence and commitment to promoting a healthy food culture, Wiz decided to solidify their relationship with KBcreation through this partnership.

Comments from Leadership

Shusaku Kobayashi, the co-representative of KBcreation, expressed enthusiasm about the partnership with Wiz. He mentioned, "We are thrilled to collaborate with Wiz as we take the next step in our journey. VEGE & me was built on the principle of making vegetables the star of the plate, and with the support from Wiz, we aim to accelerate our growth and contribute to the promotion of a healthy food culture and regional revitalization."

Toshi Yamazaki, CEO of Wiz, shared his excitement for the partnership as well, stating, "We are looking forward to working together towards the goal of expanding VEGE & me to 100 locations. Our responsibilities will include supporting franchise discussions, location development, and fund procurement. We aim to create outstanding salad experiences for our customers—I'm personally a fan of VEGE & me products!"

Future Outlook

The partnership will focus on accelerating store openings and enhancing brand value. By leveraging Wiz's expertise in operational support, digital transformation solutions, and marketing strategies, they will work together to improve franchise models, recruit talent, and increase operational efficiency, ultimately aiming for 100 locations by 2030.

Additionally, through community-focused initiatives, they will contribute to promoting healthy lifestyles and invigorating local economies.

About VEGE & me

VEGE & me is celebrated for its concept of making vegetables the centerpiece of meals. By offering a range of toppings and dressings, it allows customers to create personalized salads that suit their tastes. The brand also features salad wraps and smoothies, making it convenient and enjoyable for people to consume vegetables. VEGE & me continues to expand its footprint across Kagoshima, aiming to become a household name in healthy dining.

Company Profile

• - Name: KBcreation LLC
• - Location: 509-5 Nishiharakawa, Kanoya City, Kagoshima Prefecture
• - Established: May 24, 2023
• - Co-representatives: Yuki Kawabayashi, Shusaku Kayama
• - Business: Operations of salad specialty stores, franchise development, and wholesale retail
• - Website: VEGE & me

About Wiz

Wiz is a company aimed at solving challenges faced in Japan by offering a variety of IT services. Through its DX select media platform ‘Wiz cloud,’ it leverages a diverse sales network and extensive product offerings to create valuable business models.

Company Profile

• - Name: Wiz Corporation
• - Headquarters: 12F South Shin-Otsuka Building, 2-25-15 Minami-Otsuka, Toshima, Tokyo
• - CEO: Toshi Yamazaki
• - Business: DX support, GX support, BPO services, community support
• - Website: Wiz