EWA Commends Sylvia Weiler on Her New Role at Zartico as CRO

EWA Celebrates Sylvia Weiler's New Appointment at Zartico

The Exceptional Women Alliance (EWA) is thrilled to announce the recent appointment of Sylvia Weiler as Chief Revenue Officer at Zartico. Known for her extensive background in the travel and digital media sectors, Weiler brings over 20 years of invaluable experience in revenue generation and market strategy that will significantly benefit Zartico, a leading company in visitor behavior intelligence.

Weiler's Impact on the Industry

Weiler, who has successfully held positions at notable companies like Tripadvisor, Airbnb, and Sojern, has a proven track record in building customer-focused teams and leveraging data-driven strategies. Her innovative approach has been instrumental in reshaping how the travel industry utilizes analytics, fosters personalization, and implements performance marketing.

“We are at the precipice of something truly exciting,” Weiler expressed regarding her new role. “Zartico is unlike any other player in the market, uniquely combining AI, behavioral science, and immediate insights to assist destinations in comprehending visitor metrics on a deeper level.” She highlighted Zartico's latest product, REVEAL, designed to provide real-time behavioral intelligence that goes beyond traditional metrics. Through this launch, Zartico aims to empower clients to make informed decisions promptly rather than weeks later.

As the company continues to innovate, Weiler's appointment arrives at a crucial juncture when they are broadening their reach from conventional dashboard statistics to providing dynamic, user-friendly data solutions. Sarah Lehman, CEO of Zartico, remarked, “Sylvia’s strategic vision paired with her operational finesse makes her an exceptional leader who will undoubtedly enhance our clients' experiences, enabling them to fully embrace the value of Zartico’s insights.”

About Zartico

Zartico has established itself as a vital resource for the travel industry, focusing on the collection and analysis of visitor data. The company’s headquarters are located in Salt Lake City, Utah, and they serve a diverse clientele that includes destinations, resorts, attractions, and agencies, ensuring comprehensive insights into visitor behaviors and marketing impacts.

For more information on their solutions, or to understand how Zartico can help reimagine visitor management, visit www.zartico.com.

The Role of Exceptional Women Alliance

The EWA stands at the forefront of advocating for women’s success across all sectors. Designed as an exclusive peer mentoring group, it connects high-achieving women with shared values to foster an environment of growth, learning, and success. Members are not only recognized for their professional accomplishments but also for their character traits such as kindness, transparency, and a willingness to share knowledge.

As Weiler steps into this pivotal role, the EWA celebrates not just her personal achievements but also the broader impact such appointments have on encouraging diversity and inclusion within the tech and travel industries. Organizations like EWA play a crucial role in empowering women leaders, paving the way for future generations to thrive in their careers.

In conclusion, Sylvia Weiler’s appointment as Chief Revenue Officer of Zartico symbolizes a vital advancement in the travel sector, and her leadership is poised to make a significant impact not only within the company but across the entire industry.