Revolutionizing Recruitment: iDA Adopts HRog Services
In a strategic move to elevate the standards of recruitment in the fashion and beauty sectors, iDA Incorporated has successfully integrated HRog List and HRog Chart, developed by Frog Inc. This collaboration represents a major advancement for the company, allowing them to harness big data for nuanced insights into the job market.
Background of Implementation
To understand the context behind adopting HRog services, we spoke to Akihiro Koizumi from iDA’s marketing department. His experience using HRog tools during his tenure at a previous staffing agency significantly influenced the decision. Koizumi noted, "I was well aware of the strengths of HRog — its accurate data and access to a wide array of information. After joining iDA, it became clear that I wanted to conduct thorough market research specifically targeting the fashion and beauty industry."
Prior to the implementation of HRog List and HRog Chart, Koizumi encountered significant obstacles. "We lacked detailed data regarding market trends, making it challenging to track job listings and hourly wage fluctuations by area or brand. This compulsion led to the decision to integrate HRog services for in-depth analysis."
Effectiveness of HRog Services
Now, iDA leverages the outputs from HRog List and HRog Chart, which Frog Inc. further processes into weekly reports for iDA. Koizumi explains, "Based on these weekly insights, the marketing team analyzes data and disseminates findings to various sales teams. The reports primarily focus on trends in the fashion and beauty industry, assisting teams in understanding brand performance and live wage statistics across different areas."
The shift in approach yielded significant outcomes. Previously, sales efforts were confined to urban regions; however, sharing insights into market trends opened doors to business development beyond metropolitan territories. This exchange not only facilitated better external communication since the marketing team lacked direct interaction with remote offices but also fostered a productive relationship built on data sharing.
Quality of Job Listings Enhanced
With data-driven insights implemented into their job listing processes, Koizumi explained, "Transitioning from relying on intuition to building proposals backed by data has substantially improved the quality of our job ads, resulting in a noticeable increase in applicants." This transformation represents a significant leap forward for the HR department at iDA.
Building Trust with Frog
The partnership with Frog Inc. has proven invaluable for iDA, with Koizumi referring to their sales contact, Jun Mizuno, as a crucial external ally. He stated, "In our monthly meetings, Mizuno shares intricate details about the HR industry that are not readily accessible. His generosity in imparting information that goes beyond typical exchanges underscores the trust we’ve built." Mizuno further elaborated, emphasizing the collaborative spirit between the two teams and the pleasure he finds in these regular interactions.
The Search for Innovation
Highlighting the strengths of HRog services, Koizumi pointed out the intuitive user interface and the seamless experience it provides. "The clarity of the UI eliminates confusion during operations, and the speed of processing data is well within acceptable ranges, making it extremely user-friendly."
Looking ahead, he highlighted a desire for further development. "While HRog List and HRog Chart deliver excellent data, having the option to utilize original media terms where significant keywords appear could provide broader analytical capabilities."
Mizuno responded positively to Koizumi’s insights, sharing that the development of a next-generation data infrastructure is already in the works. He emphasized their mutual commitment to enhancing the service in alignment with user feedback.
Company Overview
iDA Company
- - Headquarters: 2-2-1 Yoyogi, Shibuya-ku, Tokyo
- - Established: March 1999
- - Capital: ¥151,900,000
- - Website: iDA
Frog Inc.
- - Business: Job Big Data Services
- - Headquarters: 1-18 Kanda Sudacho, Chiyoda-ku, Tokyo
- - Established: January 5, 2021 (Spin-off from Go List)
- - Capital: ¥10,000,000
- - Website: Frog
With over 40 billion job entries gathered from more than 150 websites nationwide since 2014, Frog Inc. stands as a prominent player in providing critical data insights crucial for the recruitment industry. The future looks bright for iDA as they continue to utilize HRog services to foster growth and its strategies.