Atlantic Energy Successfully Transfers Customers from Flagship Power and JUICE to Its Own Brands

Atlantic Energy Completes Customer Transition

On March 6, 2025, Atlantic Energy achieved a major milestone by successfully transitioning its customer base from the Flagship Power and JUICE brands to its Texas subsidiaries, AE Texas and Atlantex Power. This strategic move, made in collaboration with Mothership Energy, marks a significant enhancement to Atlantic Energy's portfolio in the competitive Texas electricity market.

A Strategic Partnership

The transfer of customers demonstrates the effectiveness of Mothership's incubator model, which focuses on cultivating flexible, innovative energy solutions and nurturing high-quality residential customers. For Atlantic Energy, this acquisition aligns perfectly with its aggressive plans to expand in Texas, an essential state in the deregulated energy landscape.

Marta Odom, Chief Operating Officer of Atlantic Energy, expressed her enthusiasm: "This transaction not only enhances our scale but also fosters invaluable partnerships and avenues for long-term customer retention. We are excited to welcome new customers and reaffirm our commitment to transparency and innovative practices within the energy sector."

Seamless Customer Experience

An important aspect of this transition is the retention of existing customer terms and conditions, including rate plans, which remained unchanged. This decision was made to ensure that customers experience a seamless transition. By upholding the established agreements, Atlantic Energy has been able to foster trust and stability amongst its newly acquired clientele.

About Atlantic Energy

Founded in 2012, Atlantic Energy is a licensed provider of competitive electricity and natural gas services across eleven states, covering more than fifty utility territories. The company focuses on delivering innovative energy solutions to both residential and commercial customers, prioritizing active energy management and customer satisfaction through a diverse range of products and services.

"Our goal has always been to empower customers, allowing them to manage their energy consumption effectively while offering competitive pricing," said Odom.

For inquiries regarding this transition, interested parties can reach out to Emily Pittman at [email protected] or call 346-589-4674 ext. 0015.

About Mothership Energy

Established in 2021, Mothership Energy is a boutique ERCOT retail electricity provider that aims to revolutionize the traditional energy model. Leveraging a unique approach, Mothership focuses on flexibility and the decarbonization of the grid, making strides in the integration of distributed energy resources. The company’s commitment to creating tailored contracts that incorporate renewables and other innovative solutions has set it apart in the market. By cooperating with brokers and large energy loads, Mothership is able to provide exceptional customer service and customized options.

To delve deeper into Mothership Energy's disruptive approach and learn more about its initiatives, visit mothershipenergy.com.

With this transition, Atlantic Energy is positioned to capitalize on growth opportunities in the Texas market, further solidifying its footprint in the competitive landscape of retail energy providers.