Release Delay Announcement for The Plinius Blue Curacao Liqueur Product

Release Delay for The Plinius Blue Curacao Liqueur

The Plinius brand, a private label by Royal Mile Co., Ltd., based in Shinjuku, Tokyo, has officially announced a delay in the release of its new product, the "The Plinius Blue Curacao Liqueur (Puriniusu Hyakkei Shirahama Iriezu Blue Curacao)." Originally scheduled for launch on July 1, 2026, the release has now been postponed to July 10, 2026.

This change comes as the necessary preparations for the online store were not completed in time, preventing customers from making purchases as initially intended. The company sincerely apologizes to its customers, advance registrants for product notifications, and all parties involved for any inconvenience this delay may cause.

Details of the Delay

- Product Name: The Plinius Blue Curacao Liqueur
- Brand: The Plinius
- Limited Edition: Only 300 bottles will be available.
- Original Launch Date: July 1, 2026
- New Launch Date: July 10, 2026
- Reason for Delay: Delays in the preparation of the online store page

Upcoming Pop-Up Event

Despite the delay in product release, the much-anticipated pop-up event titled "Experience Blue Highball! Summer Festival" will proceed as planned. This fun event is scheduled for July 4, 2026, at the BAR Shinjuku Whiskey Salon, running from 14:00 to 17:30. Attendees will have the opportunity to enjoy drinks made with the Blue Curacao liqueur and can also purchase the limited edition bottles onsite.

Future Announcements

The new launch date for the Blue Curacao Liqueur is set for July 10, 2026. Further details, including the URL for the online store and purchase instructions, will be provided as they become available. The product will also be available for purchase at retailers across the nation and through Royal Mile's online platform.

The Plinius team appreciates your understanding and continued support, and they look forward to sharing this exciting new product with you once the delays are resolved.