In a remarkable milestone, Sony Bank has proudly announced that its crowdfunding initiative, "GIVING for SDGs sponsored by Sony Bank," has successfully achieved the completion of 50 projects aimed at contributing to the Sustainable Development Goals (SDGs). This initiative, in collaboration with Congrant, a company specializing in donation-focused digital transformation systems for the social sector and businesses, has made significant strides since its launch in February 2021.
As of January 26, 2026, the program has garnered considerable support, with a total funding amount exceeding 120 million yen and more than 7,600 supporters contributing to various projects aimed at addressing pressing social challenges. These projects encompass a wide range of areas, including child welfare, poverty alleviation, community development, environmental conservation, and human rights promotion. The accomplishment of reaching 50 projects is a testament to the growing awareness and action towards creating a sustainable future by the community.
Through its support of "GIVING for SDGs," Sony Bank has ensured that 100% of the donations collected are directed to the non-profit organizations (NPOs) involved in these initiatives. By matching the fees associated with donations, Sony Bank effectively enhances the impact of each contribution, promoting a culture of giving and aiding NPOs in their mission to tackle societal issues.
The success of this program reflects a shared commitment among individuals and organizations alike to work towards solutions for the various social issues that persist today. The impressive participation in these 50 projects underscores the fact that there is still a lot of work to be done, but also reveals the collective desire to support impactful social change.
As Sony Bank continues its partnership with Congrant, it is dedicated to expanding the projects led by NPOs aimed at solving social challenges. The bank strives to maintain a system that allows supporters to fully realize their contributions to the NPOs, creating an environment where more individuals can engage in addressing societal problems. Through this ongoing effort, Sony Bank seeks to attract like-minded partners who are committed to realizing a sustainable future.
The results achieved as of January 26, 2026, are as follows:
- - Total Support Amount: 121,962,181 yen
- - Total Number of Supporters: 7,673 individuals
- - Total Number of Projects: 50 (with participation from 46 organizations)
The sentiments expressed by Congrant's representative highlight the importance of achieving 50 projects as not only a marker of support but also as a signal of the ongoing social challenges that remain. As each project contributes to meaningful change, Congrant remains committed to providing a reliable donation experience through its platform.
With the continued warmth of support and cooperation, Sony Bank thanks all involved and encourages individuals to participate in making a difference. Together, we can foster a future where sustainability and social responsibility thrive.
For more information about the initiative, visit
GIVING for SDGs.