#Japan #Tokyo #Fragrance Launch #Marc Jacobs #Daisy Wild

Introducing Marc Jacobs Daisy Wild Oh So Extra

Marc Jacobs is set to launch its latest fragrance, Daisy Wild Oh So Extra, on June 3, 2026. This new edition introduces a luxurious and rich olfactory experience within the Daisy Wild collection, inspired by the real-life flower known as the Chocolate Daisy. Known for its chocolate-like floral aroma, this captivating flower embodies the beauty of nature that Marc Jacobs cherishes.

The fragrance opens with creamy Banana Blossom, layering onto a rich, earthy base of Vetiver. This combination creates a sweet and modern scent that evokes a sense of nostalgia, adding playful and wild elements while infusing a warm sweetness into the world of Daisy.

DESIGN

The bottle of Daisy Wild Oh So Extra has evolved to represent an even brighter and more sophisticated aesthetic than before. Adorned with vibrant blooms in yellow, pink, purple, and green, the cap resembles a lively wildflower bouquet. Through the lush green glass of the bottle, the whimsical stem can be seen, and a gold logo lends a touch of elegance and refinement. The outer box showcases a richer and more colorful world of Daisy Wild, featuring vivid blossoms set against a deep green backdrop, reminiscent of a blossoming wildflower garden.

SCENT

The scent highlights the unique Chocolate Daisy, inspired by the vast and untamed landscapes of West Texas. This rare wildflower embodies the mystique of a single flower blooming strongly in the desert. The fragrance captures the essence of unsweetened cocoa, offering depth with a milky softness, orange nuances, and warm honey accents. The innovative headspace technology brings to life gourmand floral notes that reveal unexpected discoveries and modern sophistication at its core. Creamy banana blossom lends a light and fruity impression, while the heart reveals the floral charm of the Chocolate Daisy, finishing with the earthy and woody scent of vetiver oil that leaves a soft, pleasant afterglow, guiding the experience toward a warm and modern impression.

Fragrance Notes

• - Top: Banana Blossom
• - Heart: Chocolate Daisy
• - Base: Vetiver Oil

Fragrance House: Givaudan
Perfumer: Sonia Constant, Adriana Medina

CAMPAIGN

The campaign overseen by photographer and director Nick Newbold features models Ever Anderson, Marley Girolami, and Gracie Ray. Surrounded by yellow flowers, they embark on sun-drenched adventures, capturing a nostalgic and hopeful world against a backdrop of blue skies and vast fields. The narrative eventually transitions to a whimsical dreamscape enriched with playfulness and exhilaration, celebrating youthful energy, friendship, and the thrill of discovery.

• - Director/Photographer: Nick Newbold
• - Models: Ever Anderson, Marley Girolami, Gracie Ray
• - Stylist: Stella Greenspan
• - Hair: Diego da Silva
• - Makeup: Homa Safar
• - Location: Big Sky Movie Ranch, Simi Valley, California
• - Date: May 2025

LINEUPS

Marc Jacobs Daisy Wild Oh So Extra Eau de Parfum will be available starting June 3, 2026, in four sizes:

• - 10ml: 6,000 JPY (tax included: 6,600 JPY)
• - 30ml: 9,900 JPY (tax included: 10,890 JPY)
• - 50ml: 17,100 JPY (tax included: 18,810 JPY)
• - 100ml: 21,800 JPY (tax included: 23,980 JPY)

Where to Buy
Available on @cosme SHOPPING

Featured Items

• - 100ml Eau de Parfum (Marc Jacobs Omotesando Store / Marc Jacobs Hankyu Umeda Store / Marc Jacobs Online Store)
• - 50ml Eau de Parfum (Marc Jacobs Omotesando Store / Marc Jacobs Hankyu Umeda Store / Marc Jacobs Online Store)

Contact
Marc Jacobs Customer Center
TEL: 03-4335-1711
URL: Marc Jacobs