#China #Chongqing #NEV #global strategy #Changan Group

Changan Group's Global Ambitions

Changan Group, a leading automotive manufacturer based in Chongqing, China, has recently unveiled a bold strategy designed to position itself among the top ten global automotive enterprises by 2030. At a significant event held on April 21, 2026, the company introduced its comprehensive "1+4+4+5" framework to a crowd of around 700 industry experts and partners. This ambitious strategy aims not only for a staggering RMB 600 billion in revenue but also targets overseas vehicle sales of 1.5 million units, marking a substantial expansion in Changan's global footprint.

The Core Strategy: "1+4+4+5"

The essence of Changan's new direction is captured in its "1+4+4+5" model. The '1' represents the overarching vision of establishing a world-class automotive group equipped with competitive advantages on a global scale. The four main pillars of this strategy focus on:
1. Vehicles
2. Components
3. Services
4. Next-Generation Ecosystem Industries

Moreover, the four transformation priorities highlighted by Changan include intelligence, environmentally friendly development, globalization, and integrated operations. These priorities signal a commitment to evolving in line with the rapidly changing automotive market, driven primarily by the increasing demand for sustainable and intelligent mobility solutions.

Achieving Doubling Targets

Changan has also set ambitious targets intended to double crucial metrics by 2030. These include a five-fold increase in new energy vehicle (NEV) sales, aiming for 2.4 million units, alongside achieving a revenue target of RMB 600 billion. Additionally, the brand value is projected to hit RMB 200 billion, elevating Changan into the ranks of the world's Top 500 Influential Brands. As Zhu Huarong, Chairman of Changan Group, articulated, this is an era of profound changes and unprecedented opportunities that the firm aspires to harness for shared prosperity within the industry.

Six Major Leaps

To implement this transformative strategy, Changan has outlined Six Major Leaps, each indicating a significant transition with specific milestones:

• - Experience Leap: Transitioning from conventional smart driving technologies to a fully intelligent vehicle ecosystem, enhancing safety and user experience through SDA Intelligence.
• - Power Leap: Shifting towards sustainable energy by diversifying its technology portfolio, including hybrid, battery electric, and hydrogen power solutions. The goal is to achieve peak carbon emissions by 2027.
• - Scale Leap: Expanding growth strategies from a single source to multiple avenues, intending to enhance NEV and overseas vehicle sales marketing while developing globally competitive models.
• - Ecosystem Leap: Moving towards a comprehensive ecosystem that includes users, industries, and services, thus reinforcing shared engagements.
• - System Leap: Embracing modern global management practices, focusing on innovation and talent development.
• - Value Leap: Fully transitioning into an intelligent, low-carbon mobility technology enterprise.

Globalization Plans

Guided by its new strategic framework, Changan is also pursuing three core globalization plans: the Green Plan, Intelligent Plan, and the Vast Ocean Plan. These plans cater to the need for new energy vehicles, enhance smart mobility, and aim for comprehensive brand and industrial globalization. The Green Plan emphasizes reduced carbon footprints through sustainable manufacturing while the Intelligent Plan targets superior safety in smart mobility solutions. The Vast Ocean Plan is focused on advancing Changan's market presence beyond simple product exports to a more integrated brand and industrial globalization approach.

Foundations for Success

Changan's strategy rests on a solid foundation. For instance, in 2025, the company sold approximately 2.913 million vehicles, marking an 8.5% increase from the previous year, with NEV sales surpassing 1.1 million units. The Group has been recognized as a leader in technology assessments for 14 years, employing a robust research and development team that has filed thousands of patents, indicating a strong commitment to innovation.

Moreover, Changan's growing global presence is evidenced by its operation in 118 countries with over 1,100 outlets, supported by 22 overseas manufacturing bases. With sales of more than 100,000 units in a single month recorded in March 2026, Changan is clearly positioning itself for a significant role in the future of the automotive industry.

For continued updates and insights about Changan Group's journey, you can visit their official website or follow them on social media platforms.

Website: www.globalchangan.com | Twitter: @globalchangan