Exciting Launch of the Fukurashi Vision Set at Shibuya Station

Introduction

Shibuya Station is about to reshape its advertising landscape with the upcoming launch of the Fukurashi Vision Set on March 25, 2026. Developed by LIVE BOARD, a prominent leader in digital out-of-home (OOH) advertising, this initiative aims to integrate advanced technologies, including impression-based sales utilizing NTT Docomo’s location data.

What is the Fukurashi Vision Set?

The Fukurashi Vision Set consists of three major digital displays strategically located within the Shibuya Fukurashi complex, which serves as a central hub for both locals and tourists. These displays are:

1. Fukurashi Front Vision
- Size/Area: 14.8 square meters
- Location: Directly visible from the Shibuya Station deck
- Broadcast Hours: From 8:00 AM to midnight (16 hours)
- Audio: No sound

2. Fukurashi Entrance Vision
- Size/Area: 22.5 square meters
- Location: Above the Fukurashi escalator
- Broadcast Hours: From 8:00 AM to midnight (16 hours)
- Audio: No sound

3. Fukurashi Eye
- Size/Area: 7.48 square meters
- Location: Entrance to the first floor bus terminal of Shibuya Fukurashi
- Broadcast Hours: From 8:00 AM to midnight (16 hours)
- Audio: No sound

The strategic positioning of these displays allows for multiple touchpoints, thereby enhancing the chances of engagement with a diverse audience.

Impact on Advertising

By adopting a unique method known as Visibility Adjusted Contact (VAC), the Fukurashi Vision Set promises to revolutionize how advertisers interact with viewers. This approach estimates the viewing audience based on actual visibility conditions, providing advertisers with more accurate metrics on engagement.

With Shibuya Station being a transit hub with connections across various lines including JR East, Keio, Tokyu, and the Tokyo Metro, this location guarantees significant foot traffic. Shibuya Fukurashi hosts not only a commercial complex but also a tourist support facility and a bus terminal connecting to both Haneda and Narita airports. This makes it a perfect venue for reaching a broad spectrum of people, from tourists to business professionals.

Future Prospects

LIVE BOARD aims to continue innovating in the OOH sector by implementing efficient operations to foster value creation within the advertising market. The introduction of the Fukurashi Vision Set is a step towards redefining the dynamics of digital advertising, particularly in how it accommodates diverse lifestyles.

The Bigger Picture

Currently, LIVE BOARD operates over 60,200 screens throughout Japan, expanding its network through collaborations with other companies. This impressive infrastructure facilitates targeted advertising based on detailed analytics derived from big data, which has never been seen before in the OOH industry.

Conclusion

With the Fukurashi Vision Set, LIVE BOARD is setting a new standard for digital advertising at Shibuya Station, employing data-driven strategies that promise to deliver precise engagement metrics and enhance the overall advertising experience. This innovation not only represents a significant leap in technology but also reflects a deeper understanding of consumer interactions in today’s dynamic environment.

For more information, visit the LIVE BOARD website.