Yasso Revamps Frozen Desserts with New Spoonable Greek Yogurt Treats

Yasso's Innovative Frozen Greek Yogurt: A Game Changer in Desserts

Yasso, known for revolutionizing the frozen snack scene, is at it again with an exciting new launch that promises to change the way we think about healthier desserts. The brand's latest offering is a spoonable frozen Greek yogurt, designed to deliver both exceptional taste and nutritional benefits. Launched this fall at Target, this new 14-ounce format stands out for its rich taste while packing a protein punch like no other.

In a market cluttered with disappointing ‘better-for-you’ frozen desserts, Yasso aims to restore faith for dessert lovers. Traditional options often compromise flavor and texture, leaving consumers with chalky aftertastes and a sense of denial about indulgence. Yasso’s mission is clear: why should dessert lovers have to settle for mediocre? With their new range of Greek yogurt-based frozen treats, the company insists that you can enjoy decadent flavors while still being conscious about nutrition.

Bentley King, the U.S. Head of Marketing Operations at The Magnum Ice Cream Company, expresses this philosophy aptly: “We've always believed that great taste and great nutrition don't have to be a compromise.” The new Yasso Frozen Greek Yogurt comes in five exciting flavors, each crafted to provide a swoon-worthy ice cream-like experience without the excess calories.

Here’s a closer look at the flavors:

1. Mint Chocolate Chip: This flavor is an invigorating blend of cool mint and chocolatey chips that tantalizes the taste buds. Each container has approximately 400 calories and offers 19 grams of protein.

2. Chocolate Chip Cookie Dough: Perfect for cookie dough lovers, this variant combines gooey cookie dough chunks and chocolatey chips in a creamy treat. It contains around 410 calories and 18 grams of protein.

3. Fudge Brownie: Rich and indulgent, this flavor merges creamy fudge with delectable brownie bits. Each 14-ounce container features 410 calories and 19 grams of protein, making it a decadent yet guilt-free choice.

4. Cookies 'n Cream: A classic twisted into a wholesome treat, this flavor features vanilla crème and real chocolate crème-filled cookie pieces, amounting to 370 calories and 19 grams of protein.

5. Coffee Chip: Coffee lovers rejoice! This flavor combines creamy yogurt with coffee and chocolatey chips, providing a delicious caffeine kick with 400 calories and 19 grams of protein.

To ensure satisfaction, Yasso also introduces the “Love It or It’s Free” guarantee, allowing customers to try these new treats without the worry of disappointment—if you don’t absolutely love it, your money back! This offer reflects Yasso's confidence in their product quality and taste.

Founded by childhood friends Drew Harrington and Amanda Klane, Yasso aims to redefine treats that marry indulgence with nutritional value. Since making waves in the frozen aisle in 2011 with their innovative frozen Greek yogurt, the brand has seen exponential growth and garnered a dedicated fan base.

Yasso now boasts a range of products including 13 flavors of novelty stick bars, chocolate crunch bars, frozen Greek yogurt sandwiches, and bite-sized Poppables. Their mission goes beyond tasty snacks, as the Yasso Game On! Foundation advocates for health and wellness in communities.

As consumers continue to seek better-for-you dessert options, Yasso is leading the dessert revolution—proving that nutritious can indeed coexist with delicious in every spoonful. For more information on Yasso’s offerings, including where to find them, visit yasso.com and connect on social media @yasso on Instagram and @yassofroyo on TikTok.