Exciting Launch of 'NBA on Prime' with Special Guests for 2025-2026 Season

NBA on Prime: Exciting Debut for 2025-2026 Season

Prime Video is thrilled to announce its live streaming of the highly anticipated "NBA on Prime" for the 2025-2026 season. The season kicks off with high-stakes matchups on October 25. Fans can look forward to the two exciting games that will showcase fierce competition among last season's standout teams. The live coverage will feature renowned guests from the entertainment industry to enhance the viewing experience.

Guest Appearances

As part of the inaugural broadcast, basketball enthusiasts and entertainment figures Naoki Tanaka from Cocorico and SWAY from DOBERMAN INFINITY will join the broadcast team from our Tokyo studio. Their insights and enthusiasm are expected to create a vibrant atmosphere around the opening games, starting at 8:00 AM JST with the New York Knicks vs. Boston Celtics and following up at 10:30 AM JST with the Minnesota Timberwolves vs. Los Angeles Lakers.

Detailed commentary for the Knicks and Celtics matchup will be provided by Reo Onishi, while Yuuji Kondo takes on the role of play-by-play announcer. For the Timberwolves versus Lakers game, the commentary will be led by Chris Sasaki, with Taishi Tanaka as the commentator. This engaging lineup promises to deliver an exciting start to the season.

Enhanced Viewing Experience

To elevate the viewer experience, "NBA on Prime" introduces several innovative features that cater to the needs of sports fans. One standout feature is the Rapid Recap, which utilizes AI technology to automatically generate highlight reels for fans who start watching after the game has begun. This ensures that viewers won’t miss any of the game’s critical moments, making it easier to catch up on the action.

Viewers will also have access to Live Statistics, offering real-time updates on player and team box scores throughout the game. For those who want even more action, the Multi-View feature allows the customization of viewing up to four games simultaneously on one screen, giving fans the flexibility to choose which commentator and analysis to follow.

Game and Streaming Details

Launch Date: October 25, 2025
Games to Watch:
1. New York Knicks vs. Boston Celtics (8:00 AM JST)
2. Minnesota Timberwolves vs. Los Angeles Lakers (10:30 AM JST)
Main Host: Naoki Tanaka (Cocorico)
Special Guest: SWAY (DOBERMAN INFINITY)
Analysts: Chris Sasaki, Reo Onishi
Commentators: Yuuji Kondo, Taishi Tanaka

Subscribe to NBA League Pass

The Prime Video subscription also offers easy access to NBA League Pass, which allows subscribers to enjoy every game live or on-demand. The standard League Pass subscription is priced at 3,190 yen per month or 19,190 yen annually. For a premium experience, the League Pass Premium allows viewing on up to three devices simultaneously, with offline viewing options starting at 4,190 yen monthly. Additionally, fans can opt for the Team Pass Premium for 2,890 yen monthly, which provides all live games for a selected team.

Documentary on Allen Iverson

In conjunction with the season's launch, Prime Video will exclusively release "Allen Iverson: The Answer", a captivating three-part documentary series that chronicles the journey of the legendary NBA player starting from October 23. The series promises in-depth interviews with teammates, friends, and coaches, showcasing how Iverson has continued to impact basketball culture even after retirement.

Expanded Merchandise Options

To celebrate the premiere of "NBA on Prime," Amazon.co.jp has expanded its collection of NBA merchandise. Fans can find a variety of products, including New Era caps for all 30 NBA teams and basketballs adorned with logos of fan-favorite teams. This enhances the overall experience for supporters eager to cheer on their teams while enjoying the thrilling action of the NBA.

Accessing NBA Content

To enjoy 'NBA on Prime' and 'Allen Iverson: The Answer', registration as a Prime member is required. Members can watch from smart TVs, mobile devices, Fire TV, and the Prime Video app, ensuring access to the entertainment anytime and anywhere. For more entertainment options, Prime Video subscribers can download movies and shows for offline viewing, enhancing the flexibility of their watching experience.

Prime Video continues to expand its sports streaming offerings, including various leagues and events around the globe. With exciting developments planned and exclusive content available to Prime members, the future of sports viewing is incredibly bright on this platform.

For detailed subscription information and 30-day free trial offers, visit Amazon Prime.