#Japan #Tokyo #HIS #NIS #KitchenBASE

KitchenBASE Partners with HIS for Global Expansion Support

The renowned Japanese cloud kitchen platform, KitchenBASE, operated by SENTOEN, has recently announced its collaboration with HIS, a leading travel and tourism company, on the NIPON Inspection Support (NIS) initiative. This partnership aims to facilitate the smooth entry of foreign businesses into the highly competitive Japanese market by leveraging KitchenBASE’s specialized cloud kitchen facilities.

Overview of the Collaboration

The integration of KitchenBASE into HIS’s NIS program signifies a pivotal move to assist overseas companies in navigating the complexities of the Japanese food industry. Acknowledged globally for its culinary excellence, Japan simultaneously presents a series of challenges for foreign entrants, including securing suitable properties, high initial investments, and differing operational standards. NIS aims to overcome these hurdles through a consortium model, uniting various specialized firms with the goal of fostering market entry.

Value Proposition of KitchenBASE

As part of this consortium, KitchenBASE provides invaluable resources and services:

• - Low-Risk Market Testing Environment: KitchenBASE owns and operates urban cloud kitchens in Tokyo and Osaka, which significantly reduce property acquisition costs and initial investments. This facility enables businesses to test their concepts with minimized financial risk.
• - Rapid Business Development: The fully equipped facilities and flexible contract structures facilitate swift market entry, allowing international brands to gauge local consumer reaction and quickly adapt their offerings.
• - Localization Support: KitchenBASE will assist foreign brands in optimizing their products for Japanese consumers during the initial growth phase, ensuring they are well-adapted for the market.

Comprehensive Support from NIS

Through the NIS initiative, foreign businesses can benefit from a one-stop solution that includes diverse services:

• - Pre-Entry Support: Market research, site visit tours, facilitation of business meetings, and assistance in establishing Japanese entities.
• - Post-Entry Support: Recruitment and training, management consulting, market expansion strategies, and employee living support are provided, ensuring a smooth operational process.

Future Prospects

By participating in this consortium, KitchenBASE is poised to enhance its role as a reliable partner for both domestic and international food brands. The collaboration is set to boost business success in the Japanese market, ensuring brands can navigate this complex environment with ease and efficiency.

About KitchenBASE

KitchenBASE operates multiple locations in Tokyo and Osaka, focusing on providing professional kitchen infrastructure. The company creates an environment conducive to swift project launches and supports various business phases, from establishing new ventures to expanding existing ones.

KitchenBASE Locations:

• - Kagurazaka
• - Kuramae
• - Koenji
• - Takadanobaba
• - Magome
• - Namba
• - Asakusa
• - Nakano Nishiochiai

Contact Information

For more information and inquiries, please reach out through the following channels:

• - Email: [email protected]
• - Web Form: KitchenBASE Contact