Introducing the New Premium Matcha Latte Mix from SHOGUN: Easy and Delicious

Easy Matcha & Hojicha Latte Mix from SHOGUN: A Delightful Treat

The premium matcha brand SHOGUN, owned by Train Co., Ltd., is excited to unveil its latest offering: the Matcha & Hojicha Latte Mix. With an emphasis on quality and flavor, this easy-to-use latte mix provides an authentic Japanese tea experience right from your home.

A Quick and Simple Preparation

The preparation of the SHOGUN Latte Mix is incredibly simple—just combine it with your preferred milk. The mix promises a delightful balance of flavors, allowing both Uji matcha and Hojicha to shine through with a subtle sweetness that enhances the natural taste of the teas.

Available starting July 27, 2026, the Uji Matcha Latte is priced at 1,700 yen (tax included: 1,836 yen) while the Hojicha Latte is priced at 1,500 yen (tax included: 1,620 yen). Perfect for beginners and seasoned matcha enthusiasts alike, these lattes can also be sprinkled over yogurt or ice cream for an extra treat.

Unmatched Quality from Japan

The SHOGUN brand has gained popularity amidst the global matcha trend, thanks to the reputable Sen Chasou, a historic tea shop from the Shimonoseki region. Their focus on high-quality tea leaves and appealing packaging that resonates with international audiences have propelled them to the forefront of the matcha market. Since its launch in April last year, SHOGUN has become the number one matcha brand for inbound customers and has recorded the highest single product sales at Loft stores.

The Journey of SHOGUN

Founded in Shibuya, Tokyo, and led by CEO Yasuyuki Hasegawa, the company roots itself in tradition while appealing to modern consumers' tastes. They emphasize the rich cultural history of tea in Japan, with all their products reflecting a commitment to using premium, locally sourced tea leaves.

Discover SHOGUN’s Other Offerings

In addition to the new lattes, SHOGUN offers a range of exquisite matcha products:

- Organic Uji Matcha Byakko: Priced at 2,484 yen.
- Ceremonial Uji Matcha Shishi: For 3,456 yen, this high-grade tea is perfect for tea ceremonies.
- Gold Leaf Uji Matcha Ryujin: A luxurious blend available for 4,968 yen, ideal for special occasions.
- First Flush Uji Matcha Raijin: This premium matcha is priced at 6,264 yen, known for its superior quality.
- Premium Aged Uji Matcha Ho-oh: The pinnacle of matcha, meticulously aged, costing 10,800 yen.
- Deep Roasted Hojicha Powder: An exquisite blend of 100% deep-roasted leaves available for 1,620 yen.

SHOGUN is creating a notable mark on the tea industry, promoting the highest quality products that highlight the essence of Japanese heritage. All products are available at Loft, Bic Camera, and various other retailers across Japan.

The Legacy of Sen Chasou

Sen Chasou was established in 1939 in Matsue, Shimane Prefecture—an area known for its vibrant tea culture. For more than 80 years, the brand has provided high-quality Japanese tea, focusing on safety and excellence in tea production. They are renowned as pioneers of matcha-infused sencha, making them a beloved choice for tea enthusiasts across the nation.

Indulge in the rich tradition and exquisite flavors of SHOGUN's products and elevate your tea experience to new heights.