The Rise of Agentic Commerce: AI-Powered Transactions at Digital Garage

In recent years, the world of commerce has experienced a significant transformation driven by advancements in artificial intelligence (AI). Digital Garage, a leading tech company in Japan, and its subsidiary DG Business Technology (DGBT) have taken the forefront in this evolution with the introduction of their hybrid AI package, 'DG AI Drive.' This ambitious initiative aims to streamline product selection and payment processes using AI search optimization, signaling the onset of what is known as 'Agentic Commerce.'

What is Agentic Commerce?

Agentic Commerce represents a shift from traditional e-commerce frameworks toward an intelligent model where AI agents autonomously make purchasing decisions on behalf of users. With the integration of DG AI Drive, businesses can harness AI to manage the entire purchasing journey, from product recommendations to seamless payments. Unlike conventional systems that require user input, this new approach empowers AI to act as an intermediary, drastically enhancing customer experience.

The Features of DG AI Drive

The 'DG AI Drive' package offers a wide range of features designed to support businesses in their digital marketing transformation. Highlighted among these features is the Generative Engine Optimization (GEO), which enables businesses to connect their products and brands with potential customers seamlessly. The service is particularly beneficial for merchants looking to ensure that their offerings are effectively recognized and recommended by AI systems.

Digital Garage initially launched components of this AI package in August 2025, including automated advertising operations and AI-driven visual content creation. As it expands its capabilities, the platform is poised to support a myriad of artificial intelligence solutions, significantly aiding businesses in their marketing digital transformation (DX).

Changing Online Search Behavior

The introduction of AI-driven searches by global tech giants like OpenAI’s ChatGPT and Google AI has reshaped how consumers make purchasing decisions. Nowadays, users are moving away from merely searching for sites to engaging in conversations with AI to receive product recommendations. This transition necessitates that businesses adopt a fresh data infrastructure to educate AI on their products' value constantly. In this new landscape, conventional SEO strategies alone are insufficient.

Seamless Integration of Data and Payments

Digital Garage aims to leverage its unique strengths in integrating payment solutions with marketing strategies. One of the core objectives of DG AI Drive is to help businesses gain recognition as reliable 'recommendations' within AI search results. This will be achieved through structured content and enhancing credibility according to Google’s content quality standards.

Furthermore, the company supports the development of a headless e-commerce framework, allowing AI applications to access real-time inventory and product data without needing to interact with traditional frontend e-commerce websites. This structure aims to create new sales channels through AI.

Collaboration and Future Prospects

The launch of DG AI Drive is expected to unfold through collaborative partnerships with strategic stakeholders and major retail companies. By combining financial and payment data with the capabilities of this new service, Digital Garage aspires to redefine the customer experience by having AI predict potential customer needs and complete transactions accordingly.

Leadership Insight

According to Ikki Hayashi, the Group CEO of Digital Garage, the internet has historically revolved around 'search' as a pivotal means of information dissemination. With AI increasingly transforming commercial and social dynamics, businesses must now cater to both human users and AI systems to ensure effective information delivery. The rise of AI agents signifies the need for businesses to adjust to this new ecosystem.

Kazunori Shimizu, CEO of DGBT, emphasizes that businesses face various challenges due to reliant user behaviors driven by AI recommendations. The 'DG AI Drive GEO' service aims to facilitate the accurate recognition of product information by AI, setting the stage for a smoother purchase experience.

The Road Ahead

As the distribution landscape shifts towards AI-driven commerce, Digital Garage is committed to advancing its support for businesses navigating this transformation. The services offered by DGBT will play a crucial role in this evolution, offering operational and strategic backing for e-commerce stakeholders.

To further aid businesses in aligning with this AI-driven future, Digital Garage is launching a free diagnostic service to visualize how brands and products are currently recognized and recommended in AI environments. Additionally, it will host seminars to showcase the latest trends in AI search optimization and real-world applications, ensuring that businesses stay ahead in this rapidly evolving market.

As AI continues to reshape commerce, Digital Garage stands at the forefront, ready to usher in a new era of Agentic Commerce.