#Japan #Giftee #Omachi #Happy Kids Box #Omachi City

Introduction

Giftee, based in Shinagawa, Tokyo, has been accepted for the second consecutive year into Omachi City’s unique childcare support initiative, known as the 'Ouchi Childcare Support Project.'

As part of this project, Giftee planned and provided a special gift package called the 'Happy Kids Box,' aimed at supporting families who raise children at home instead of using daycare facilities. This initiative marks a proactive move towards addressing Japan's declining birthrate by providing thoughtful support to families.

About the Happy Kids Box

The 'Happy Kids Box' is a hybrid gift box that comprises essential childcare items and a digital gift card, designed to meet the varied needs of families. It includes toys, bibs, and a digital voucher called the 'Omachi City Happy Kids eGift,' ensuring that parents have both tangible items and digital resources to assist them. The professional team at Giftee, called 'STUDIO GIFTEE,' oversees the planning and execution of these gifts, ensuring a high standard of quality and relevance.

After gathering feedback through a survey conducted with families who received the 2024 edition of the box, Giftee has made adjustments to enhance this year's offerings, starting deliveries to eligible families from December 22, 2025.

Background and Importance of Childcare Support

With a significant emphasis on combating declining birth rates, local governments across Japan, including those aligned with the Child and Family Agency, are actively implementing a variety of support programs. These initiatives cater to economic assistance, ongoing support from pregnancy through to after childbirth, and various community-driven projects aimed at helping families navigate childcare more efficiently.

Traditional methods like vouchers and cash payments are being increasingly supplemented by more direct support measures that cater specifically to the needs of families, improving both satisfaction and accessibility in the process.

Giftee's Role and Mission

Giftee offers a range of services, notably 'giftee for Business,' which utilizes digital gifts for businesses and local governments. The recent surge in demand for digital gifts reflects their convenience and the growing need for specialized support in childcare initiatives. Giftee has collaborated with multiple municipalities to provide tailored gifts and solutions that satisfy these emerging needs.

Beyond just digital gifts, Giftee is expanding its offerings to include quality merchandise, experience gifts, and branded items through its 'Swag®' initiative. This reflects a broader understanding of the role that gift-giving plays in building relationships between businesses, customers, and government bodies.

Feedback from Beneficiaries

Recent surveys from families who received the 'Happy Kids Box' reveal that around 80% of recipients were satisfied with the gift, expressing sentiments that 'the support for child-rearing has been substantial,' and 'children were incredibly happy when opening their gifts.' Such positive responses encourage Omachi City to continue its partnership with Giftee for the 2025 program.

Overview of the Omachi City Ouchi Childcare Support Project

The primary objective of the Ouchi Childcare Support Project is to support families raising children at home without daycare assistance. For the fiscal year 2025, this program targets parents of children who will turn one or two years old by March 31, 2026, and who have had less than 120 days of daycare in the previous year. The gifts serve to alleviate the burdens of home childcare, thereby helping families feel more connected and supported.

Conclusion

As Japan grapples with declining birth rates, tailored programs like the Happy Kids Box act as a significant mechanism for supporting families. By enhancing the lives of both parents and children with thoughtful gifts, Giftee and local governments are establishing a greater sense of community and support.

Giftee remains committed to expanding gift options that respond to various community demands while enhancing the effectiveness of these childcare support initiatives. The company aims to continue facilitating connections and support between people, businesses, and communities through innovative gifting solutions.