Türkiye Partners with Trip.com Group to Become a Top Global Travel Destination

Türkiye and Trip.com Group: A New Era in Global Travel

On November 10, 2025, an exciting strategic partnership was announced between Trip.com Group and the Türkiye Tourism Promotion and Development Agency (TGA). This collaboration aims to elevate Türkiye's status as a premier travel destination for tourists worldwide. With a notable 38% increase in inbound flight bookings and a 16% rise in hotel reservations on Trip.com, the partnership is well-timed to capitalize on growing interest in Türkiye, particularly from Asian markets.

Promoting Cultural Depth and Natural Beauty

The main goal of this collaboration is to showcase Türkiye's rich cultural heritage, stunning landscapes, and diverse experiences to potential travelers. According to Trip.com Group's data, there has already been significant interest in Türkiye from top markets like the UK, Germany, and China, with an astonishing 178% surge in bookings from Indonesia. As such, the partnership aims to tap into these promising trends and highlight Türkiye's diverse offerings.

Building a 'Super Destination'

This partnership marks a significant turning point in Türkiye's tourism narrative, driven by data, innovation, and collaboration. The two organizations will work together to strengthen air connectivity, expand accommodation options, and improve destination offerings such as attractions and tours. Co-branded campaigns will entice travelers to discover Türkiye's many facets, including historic sites in Istanbul, the breathtaking landscapes of Cappadocia, and the beautiful beaches of Antalya.

Trip.com Group's extensive marketing and technology ecosystem will be pivotal in reaching millions of prospective travelers. The company is particularly focused on the Asia-Pacific region, including key markets like China, Japan, Malaysia, and Indonesia, aiming to enhance travel flow between Asia and Europe.

Commitment to Sustainable Tourism

Amanda Wang, Vice President of Global Strategic Partnership Projects at Trip.com Group, expressed her enthusiasm, stating, "Türkiye is one of those destinations that truly has everything: beauty, culture, history, and an incredible story to tell. This partnership with TGA aims to turn that story into meaningful travel experiences. To pursue this vision, we are curating high-end journeys that blend cultural authenticity with digital innovation."

Furthermore, Trip.com Group is already paving the way toward sustainable practices by helping travelers identify GSTC-certified Turkish hotels on its platforms, highlighting a shared commitment to responsible tourism.

A Bright Future

In recognition of its appeal, Istanbul has appeared on Trip.com Group's Top 100 Global Destinations for 2025 list, solidifying its reputation as a vibrant travel city. As the partnership unfolds, both parties aim to redefine destination collaboration by driving sustainable growth and enhancing travel experiences.

Sinan Seha Türkseven, the General Manager of TGA, also noted the importance of this partnership. He stated, "As the world's fourth-largest incoming tourism market, we highly value this collaboration because we recognize the significant impact Trip.com Group has on the global tourism industry. Our goal is to provide memorable experiences that attract visitors from all over the world, especially from China."

Conclusion

The strategic partnership between Türkiye and Trip.com Group is set to transform the tourism landscape for both the country and its travelers. By focusing on enhanced connectivity, sustainability, and cultural richness, they are poised to establish Türkiye as a compelling 'Super Destination' on the world stage. As the partnership develops, it will pave the way for a brighter and more interconnected future in global travel.