#United States #New York #digital health #Therapeutics #Elfie

Elfie Raises $12 Million to Enhance Digital Health Access

In a significant move to enhance healthcare accessibility, Elfie, a leading digital health super-app, announced the successful closure of its Series A funding round, raising $12 million. This funding was spearheaded by White Star Capital, with notable participation from LifeX Ventures, along with continuous support from Integra Partners, FEBE Ventures, and Hustle Fund.

Launched in 2021, Elfie aims to revolutionize the approach to health management, particularly for those living with chronic conditions. By integrating self-monitoring tools, AI-driven coaching, and tangible rewards, the app encourages users to engage actively with their health management plans. This is particularly crucial given that more than 70% of global deaths stem from non-communicable diseases, underscoring the urgency for more patient-centered solutions that can effectively bridge the gaps present in traditional healthcare models.

According to Ofir Ejnes, CEO and co-founder of Elfie, "It’s a privilege to lead a company with such meaningful social impact. Our strategic collaborations with the pharmaceutical sector empower us to provide an unparalleled health application at no cost to users. We believe that to combat the global epidemic of non-communicable diseases, self-monitoring must be made enjoyable, rewarding, and universally accessible. This milestone funding signifies a pivotal point as we enhance our impact through deeper partnerships with insurers and employers."

Elfie has already garnered a substantial user base, amassing over 700,000 users across four continents. By supporting individuals in self-managing chronic ailments such as obesity, IBS, IBD, high blood pressure, cholesterol, and diabetes, the app has managed to drive over a 30% improvement in medication adherence for major pharmaceutical partners, demonstrating measurable health improvements.

The app’s engagement strategy is designed to reward users for accomplishing essential health tasks, including monitoring metrics such as blood pressure and glucose levels, logging medication intake, and interacting with educational resources. This positive reinforcement strategy not only cultivates ongoing user participation but also contributes to enhanced health outcomes over time.

Elfie's rapid progress has already led to lucrative partnerships with top global pharmaceuticals, aimed at improving patient adherence and generating valuable real-world data for market access and further research. In parallel, the company is testing innovative programs with international insurance companies to help lower medical claim costs via enhanced health awareness and adherence to medication.

Eric Martineau-Fortin, Managing Partner at White Star Capital, commented on Elfie’s vision, stating, "Elfie is strategically tapping into three massive markets—pharmaceuticals, insurance, and clinical research—at the perfect time. They’ve developed a scalable, data-driven platform that not only enhances patient outcomes but also delivers a measurable return on investment for their partners. We are excited to back their upcoming growth phase."

With the newly acquired funds, Elfie plans on ramping up user acquisition through new pharma and insurance alliances, expanding its team in the U.S., and launching Elfie Research, a decentralized clinical trial platform aimed at generating real-world evidence to foster clinical innovation.

Currently, Elfie's app is operational in 35 countries, with ambitions to extend to 10 more regions by late 2025. The application is medically validated across various jurisdictions and remains completely free for its users, with revenue generated solely through enterprise partnerships.

About Elfie

Elfie is the ultimate super-app designed to enhance health. It’s free and science-backed, enabling users to take charge over their chronic conditions with smart tracking tools, personalized coaching, and real rewards. Whether individuals are managing high blood pressure, tracking medication, or attempting to form healthier lifestyle practices, Elfie is there to facilitate sustainable health improvements. It pays to get better! For more information, please visit www.elfie.co.