Introducing TORAFUKU: A New Jewel in Luxury Second-Hand Market

TORAFUKU Launches in Japan's Luxury Market

On October 7, 2025, Global Innovation Co., Ltd., based in Shinjuku, Tokyo, proudly announced the grand opening of its latest venture: the TORAFUKU (虎福) store on Rakuten. This specialized retail outlet focuses on high-end jewelry, luxury watches, and second-hand branded items, aiming to provide customers with a trustworthy buying experience alongside competitive pricing and exceptional customer service.

What is TORAFUKU?

The motto of TORAFUKU is “Making reuse more accessible and beautiful.” The store features an impressive selection of renowned global brands including Chanel, Hermes, Louis Vuitton, Rolex, Cartier, and Tiffany & Co. Each item in the store is carefully assessed by experienced professionals to ensure reliability and value. Unlike typical second-hand stores, TORAFUKU aims to create a new paradigm of reuse: one that connects the sentiments of previous owners with future users.

Services Offered

TORAFUKU stands out with a variety of offerings:
1. Free Appraisals: Customers can receive assessments even for single items, with flexible home visit and delivery options.
2. High Value Appraisals: Utilizing market data specific to branded goods, TORAFUKU ensures precision in pricing.
3. Expert Evaluators: Trained staff with in-depth knowledge in luxury goods guarantee trustworthy appraisals.
4. Commitment to Sustainability: By promoting reuse, TORAFUKU contributes to a sustainable future and eco-friendly practices.

Future Developments

Looking ahead, the TORAFUKU online store will play a pivotal role in reaching customers across Japan. The focus will be on delivering not just high-quality luxury jewelry and second-hand goods, but also on enhancing the overall shopping experience—from buying to selling. TORAFUKU is dedicated to strengthening its direct operations, which will aid in the further development of a reuse culture within Japan.