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Sega and Otafuku Sauce's Collaboration Event: Programming and Okonomiyaki Class

On July 29, 2025, Sega Corporation and Otafuku Sauce Co., Ltd. hosted a unique event titled "Learning Source × Source Code! Programming and Okonomiyaki Class" held at Otafuku's Tokyo headquarters. This event specifically welcomed children in grades four to six and their guardians, selecting 10 pairs from a pool of 110 applicants through a lottery system.

The event commenced with an engaging programming tutorial where participants created and customized their own Puyo Puyo games using programming languages. Under the guidance of a professional player and former systems engineer, piponiba, attendees were immersed in the art of coding—an enjoyable experience that allowed them to see Puyo Puyo in action.

Next, participants enjoyed an okonomiyaki cooking class led by a certified Okonomiyaki instructor from Otafuku Sauce. With practical advice on mixing batter and flipping techniques, attendees created their own delicious okonomiyaki. In a fun twist, they also tried their hand at Okon-art, decorating their cooked dish using Otafuku's okonomiyaki sauce and mayonnaise to form beloved Puyo Puyo characters. The joyous atmosphere was matched only by the smiles as they savored their creations.

To conclude the day, participants engaged in thrilling matches of Puyo Puyo eSports against professional players. Excitement filled the room as participants showcased their skills, interacting enthusiastically with the pros while experiencing the fast-paced action of competitive gaming.

The event marked a memorable occasion, blending education with entertainment. This initiative not only offered a platform for culinary and tech skills but also provided cherished summer memories for families.

Highlights of the Event:

Puyo Puyo Programming Course
In the workshop, participants learned the intricacies of coding with hands-on experience, writing out game codes under piponiba’s instruction. This exemplary mix of entertainment and education allowed children to grasp the role of programmers in game development, fostering potential future skills in technology.

Okonomiyaki Cooking Class
Led by professional chefs, the cooking session catered to all, emphasizing key techniques in creating scrumptious okonomiyaki. Participants took pride in crafting their dishes while learning the cultural significance of this Japanese delicacy, guided by the knowledgeable hosts from Otafuku Sauce.

Puyo Puyo eSports Battles
The event culminated with the eSports duel, where participants faced off against seasoned gamers. The palpable excitement showcased both competitive spirit and camaraderie, strengthening the community bond around gaming.

To commemorate the event, Sega recently launched a game programming video featuring their popular Puyo Puyo game alongside Otafuku Sauce, available on their special collaboration website (https://www.sega.jp/special/program_otafuku/). This effort aims to continue nurturing interest in IT education and culinary arts, sharing the joy of gaming and okonomiyaki with a wider audience.

Event Overview:

• - Event Name: Learning Source × Source Code! Programming and Okonomiyaki Class
• - Date and Time: July 29, 2025, 10:15 AM – 3:00 PM
• - Location: Otafuku Tokyo Headquarters, Koto City, Tokyo, Japan
• - Participation: Free for selected pairs (one child and one guardian), with costs of travel covered by participants.
• - Conducted by: Sega Corporation & Otafuku Sauce Co., Ltd.

Companies Involved:

Otafuku Sauce
Specializing in sauces, dressings, and a plethora of culinary aids, Otafuku actively promotes okonomiyaki culture through various programs, from conducting cooking classes to supporting businesses entering the industry across Japan and overseas.

Sega Corporation
Sega is renowned for its console, PC, and mobile game development. In addition to gaming, it leverages expertise in the digital space, creating a variety of character goods enjoyed globally.

Overall, this unique collaboration illustrates the power of bringing together fun, learning, and community engagement. Such initiatives are pivotal in inspiring future generations, promoting skill development in both technology and gastronomy.