CLEVER Unveils New Key Visual for Japan's Men's Volleyball Team

In an exciting development for sports enthusiasts, Nature Lab, headquartered in Shibuya, Tokyo, has partnered with the Japan Volleyball Association as an official sponsor of its premium protein brand, CLEVER. This collaboration, sealed in October 2023, aims to enhance the image of the Japan National Volleyball Team as well as promote CLEVER's brand value.

The brand's commitment to supporting the growth and appeal of volleyball is emphasized through a new key visual featuring a powerhouse lineup, including players like Yuki Ishikawa, Aki Takahashi, Yuji Nishida, Kento Miyapura, and Go Murayama. This visual not only showcases the strength of Japan's men's volleyball team but also highlights the captivating essence that this sport brings to its fans.

Nature Lab's Vision for Volleyball

Nature Lab's involvement in volleyball extends beyond sponsorship. They are also associated with the Tokyo Great Bears, a club competing in the Men's SV League. Through this partnership, the company aims to convey essential values such as the relentless pursuit of victory, a never-give-up attitude, and the importance of teamwork to society.

Exclusive Campaign from CLEVER

As part of the collaboration, CLEVER is launching a limited-time campaign at its official e-commerce store, providing exclusive merchandise to its consumers. Starting September 16, 2025, customers who purchase over 3,000 JPY of CLEVER Muscle Protein and bars will receive an original sticker, sized 53mm x 53mm, featuring the Japan National Volleyball Team. Only the first 1,000 participants can claim this promotional item, making it a must-have for fans of both CLEVER and volleyball.

For further details on the campaign, interested customers can visit the campaign website, which outlines the specifics and terms.

Understanding WPI: The Key to CLEVER's Protein Quality

At the heart of CLEVER’s appeal is its unique use of Whey Protein Isolate, or WPI. Created by filtering the whey, a by-product of cheese making, WPI results in a protein content of over 90% by removing moisture and impurities. This high-purity protein offers a great option for those looking to efficiently intake protein during workouts or manage caloric intake while dieting.

WPI is not only easy to mix in water but is also rich in Branched-Chain Amino Acids (BCAAs), making it suitable for athletes and fitness enthusiasts. Additionally, it's lactose-friendly, catering to individuals sensitive to dairy products.

Product Lineup of CLEVER

The CLEVER product range offers various protein options:

- CLEVER Clear Whey Muscle: A refreshing protein drink available in flavors like Acerola, Muscat, Peach Tea, and more, ensuring an enjoyable consumption experience.
- CLEVER Muscle Protein: Tailored for muscle growth, with delicious tastes that support workout regimens.
- CLEVER Vegan Weight Down: 100% plant-based options for those focused on weight management.

Commitment to Quality

Adhering to high-quality standards, CLEVER utilizes a proprietary formulation that blends 100% WPI with probiotics, promoting well-being alongside fitness. The brand is certified under the “Informed-Choice” program by the UK’s LGC, ensuring that its products do not contain prohibited substances, providing peace of mind for athletes and health-conscious customers alike.

About CLEVER

CLEVER epitomizes the mantra, “Smart Choices for Your Ideal Body.” The brand is focused on delivering top-tier supplements and proteins to help individuals achieve their fitness goals efficiently through effective training and dietary management strategies.

For more information about CLEVER's products, visit the official brand website: CLEVER Protein.