#Japan #Tokyo #Kadoya #ISOLETTA #Anne

Kadoya Oil: Celebrating 168 Years with a Refresh and New Product Launch

In a grand event held on August 17, 2026, Kadoya Oil, a company renowned for its sesame oil, marked its 168th anniversary with a brand refresh and the announcement of its new product, 'ISOLETTA.' The event, themed 'Unleashing the Potential of Sesame,' saw company president Junichi Kitagawa share insights on the brand's future direction and product innovations.

Brand Refresh and Strategy Overview

President Kitagawa kicked off the event by engaging the audience with a question about their perceptions of Kadoya Oil. He noted that many people instantly recognize the brand's signature yellow-capped bottle but may not immediately associate it with the company name. This prompted a discussion on the brand’s image and aspirations for the future. Kadoya, established in 1858, has been dedicated to maintaining the quality of its products through craftsmanship and integrity for over 168 years.

In response to feedback about the company's public image, Kitagawa announced a new purpose: 'Enhancing the Value of Sesame to Contribute to the World,' accompanied by a tagline, 'Unleashing the Potential of Sesame.' The refreshed brand identity features a modernized logo to signify Kadoya's commitment to global expansion while honoring its rich history.

Introduction of the New Product 'ISOLETTA'

Kadoya introduced its latest creation, 'ISOLETTA,' a sesame oil tailored for Western cuisines, set to launch on September 1, 2026. Building on the company’s tradition of low-temperature roasting, this new product embodies the delicate, refined flavors akin to artisanal sesame oils previously only available in limited quantities. With advancements in its production, Kadoya aims to reach a wider market while retaining the oil's premium quality.

Kitagawa explained that sesame oil has primarily been associated with Asian cuisines, and this product aims to shift that perception, aligning more with popular culinary trends like olive oil. He expressed hope for 'ISOLETTA' to redefine the way consumers perceive sesame oil's versatility and flavor profile. The name 'ISOLETTA,' meaning 'small island' in Italian, symbolizes the product's unique identity while paying homage to Kadoya's roots on Shodoshima Island.

Special Guest Anne and the Unveiling of the New CM

A highlight of the event was the appearance of actress Anne, who stars in the newly launched CM for 'ISOLETTA.' Enthusiastic about Kadoya’s sesame oil, Anne shared her excitement about the new product, stating how it aligns with her love for cooking. The CM was showcased during the event, giving attendees a first look at Anne's captivating performance, where she highlighted the product's potential in culinary applications.

Cooking Demonstration with Chef Fabio

The event also featured a cooking demonstration with Chef Fabio, who is known for sharing authentic Italian cuisine through various media platforms. He prepared two dishes using 'ISOLETTA': a salmon carpaccio and a unique creamy carbonara without traditional cream. Both dishes received high praise from Anne, who commented on the delightful pairing of flavors and the oil's ability to elevate the culinary experience. Chef Fabio echoed her sentiments, emphasizing the oil's lightness and ability to complement various dishes without overpowering them.

Conclusion of the Event

To conclude the event, both Anne and Chef Fabio called on the audience to try 'ISOLETTA,' emphasizing its innovative potential and inviting culinary exploration. The atmosphere remained electrified as attendees celebrated Kadoya's rich legacy and its exciting future in the world of culinary oils.

Kadoya Oil continues to innovate, embodying the spirit of exploration and culinary excellence as it embarks on the next chapter of its storied history. With 'ISOLETTA,' the company aims to expand the culinary landscape and inspire home cooks and chefs alike.

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Event Details

• - Event Name: Kadoya Oil Brand Refresh & New Product Launch
• - Date: August 17, 2026
• - Location: City Hall & Gallery Gotanda, Tokyo
• - Guests: Actress Anne, Chef Fabio, President Junichi Kitagawa

About Kadoya Oil

Founded in 1858, Kadoya Oil has been dedicated to sesame oil production for over 168 years, bringing high-quality sesame oil to both domestic and international markets. The company aims to continue innovating while maintaining its commitment to quality and flavor.