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Skyscanner's Seven Trends That Will Shape Travel in 2026

As we move towards the future of travel, Skyscanner has identified seven key trends that are poised to influence how we explore the world in 2026. These findings are part of Skyscanner's annual report, which reveals essential insights into the evolving preferences of travelers. Here’s a closer look at these trends:

1. Beauty Lovers

Beauty rituals will determine not just where we travel, but how we travel. A significant 33% of global travelers are eager to engage with local beauty cultures, influenced heavily by platforms like TikTok. The interplay of beauty and travel will go beyond passive consumption, evolving into active experiences—think skincare routines on long-haul flights, or excursions to unique local beauty shops. From Seoul's renowned beauty scene to local rituals worldwide, this trend signifies a change in how travelers approach beauty while exploring new destinations, emphasizing a blend of wellness and wanderlust.

2. Genuine Local Flavors

The gastronomic tourism landscape is shifting dramatically, with 35% of travelers opting to shop at local supermarkets instead of dining at restaurants. This movement towards “eating like a local” reflects a deeper cultural immersion and an authentic glimpse of everyday life through culinary experiences. Travelers are swapping traditional fine dining for snack hunting in local shops, turning food discovery into an everyday adventure that connects them to the local community.

3. Elevated Escapes

Many travelers are gravitating towards mountain getaways, seeking solace in higher altitudes. The report reveals that 76% of global travelers are considering mountain retreats for summer or fall 2026. These alpine escapes are not restricted to winter resorts; they are year-round destinations that offer both adventure and tranquility. As more people turn to the mountains for a refreshing escape, Skyscanner has noted a staggering 103% year-over-year increase in hotel bookings with mountain view filters.

4. Novel-Inspired Getaways

Literature is becoming a significant source of inspiration for travel, with over half of the respondents considering trips influenced by their favorite books. From literary-themed retreats to exploring beautiful libraries worldwide, these journeys provide an avenue for people to reconnect with storytelling. The growing interest in the 'library filter' on booking platforms highlights this trend as a way of traveling to explore places that leave an enduring impression.

5. Traveling for Love

With changing relationship dynamics, 55% of travelers are now considering trips specifically designed to meet new people. This trend signifies a move towards establishing connections on the road, whether through dating platforms or casual meetups. The rise in solo travel is evident, with an 83% annual increase in bookings filtered for solo travelers, suggesting that people are increasingly willing to explore new regions for the chance to form relationships.

6. Family Vacations

Multigenerational travel is surging as families embrace the opportunity to create lasting memories together. A notable 31% of travelers plan to travel with family, capitalizing on shared experiences and responsibilities. The focus on budget-friendly options enables families, especially those with younger members living at home, to think creatively about their travel plans, ensuring quality time together.

7. Transformative Stays

Hotels are no longer just places to rest; they have become vital to the overall travel experience. About 29% of travelers are selecting destinations based on their accommodation experiences, seeking unique and immersive stays. Impressive architecture, distinct ambiance, and unique offerings are reshaping what it means to travel. With social media platforms influencing these choices, travelers increasingly prioritize distinctive accommodations that provide a memorable backdrop for their stories.

Looking Ahead to the Future of Travel

As consumers shift their priorities in travel, the future appears promising with 84% of travelers planning to travel abroad as much or more in 2026 compared to previous years. They are not merely seeking to visit new locations but are eager for enriching experiences. Meanwhile, developments in AI and technology will increasingly support their journeys by providing personalized recommendations and assistance.

For more detailed insights on 2026 Travel Trends, visit Skyscanner. Skyscanner remains a leader in the travel sector, dedicated to helping travelers plan and book their journeys efficiently and with confidence.