#Japan #Tokyo #Fragrance Launch #PARFUM SATORI #BOTAN-牡丹-

PARFUM SATORI Unveils Exciting New Fragrance Line 'PARFUM EX'

PARFUM SATORI, renowned for its exquisite craftsmanship in perfumery, is thrilled to announce the launch of its new series, 'PARFUM EX', which will feature the first release, 'BOTAN-牡丹-'. This innovative fragrance will be available for early purchase starting October 8, 2025, at the Salon de Parfum 2025 event held at Isetan Shinjuku, running from October 8 to 13. General sales will begin shortly after on October 21, 2025, through the brand’s official online store and flagship locations.

The Essence of 'EX'

The term 'EX' encapsulates three key concepts that inspired this new line: Extrait (referring to a rich, concentrated perfume), Experience (creating memorable moments), and Extraordinary (evoking a sense of specialness and rarity). The fragrances in this collection aim to leave a lingering aroma on the skin, enhancing the allure of subtlety.

Inspired by the delicate Japanese aesthetic, 'PARFUM EX' embraces the beauty of understated fragrance. It offers a light yet potent scent that transcends simple adjustments of concentration, created to highlight the most pleasing aspects of the fragrance.

'BOTAN-牡丹-' : A Floral Masterpiece

The inaugural fragrance, 'BOTAN-牡丹-', is crafted around the theme of traditional floral symbolism, embodying a spectrum of rich nuances within its scent profile. This fragrance was specifically designed to evoke a sense of brilliance found amidst shadows.

Fragrance Imagery

Imagine the moment when a neatly tied hairstyle comes undone, allowing flower petals to gently unfold and eventually fall apart. 'BOTAN-牡丹-' captures this delicate instant, encapsulating a transient yet exquisite scent, rich with nuanced hints.

Scent Profile

The fragrance unveils a subtle note of spice while gracefully revealing orange blossom and rose essence, which harmoniously bloom in the fragrance. Finally, calming woody notes and heliotrope linger, reminiscent of warm skin tones that leave a sweet impression. The perfume beautifully intertwines brightness and subtleness, making it an ideal unisex fragrance that resonates softly with anyone nearby.

Product Information

• - Product Name: PARFUM EX 'BOTAN-牡丹-'
• - Type: Extrait de Parfum
• - Volume/Price: 30mL / ¥39,600 (including tax)
• - Release Dates:

- Early Release: October 8, 2025, at Isetan Shinjuku (Salon de Parfum 2025)
- General Release: October 21, 2025 (official online store and flagship stores)

Packaging

The perfume comes in a sleek matte black bottle nestled in a traditional kiribako (paulownia wood box), showcasing a blend of aesthetic beauty and functionality, while also minimizing exposure to light and moisture, ensuring the fragrance remains protected over time.

The design of the kiribako utilizes the natural wood texture, reflecting the heritage of Japanese craftsmanship while maintaining an elegant exterior.

Special Features

For more details about the PARFUM EX series, visit the dedicated page on the PARFUM SATORI website: PARFUM EX Series

Contact Information

For inquiries, please reach out to:

• - PARFUM SATORI Co., Ltd.
• - Contact Person: Moriyama (Public Relations)
• - Email: [email protected]
• - Website: PARFUM SATORI

About the Founder

Satori Oosawa, the founder and perfumer of PARFUM SATORI, continuously explores the essence of fragrance through the lens of traditional Japanese culture and deep emotional sensibilities.