#Japan #Tokyo #Makeup #MASCODE #Liquid Eyeliner

MASCODE Launches Its First-Ever Liquid Eyeliner

In an exciting development for beauty enthusiasts, popular mask brand MASCODE has unveiled its first makeup line, introducing the Three Liquid Eyeliners. This innovative product aims to enhance the beauty of adult women's eyes with a focus on elegant, deep blacks that shine and resonate with their natural allure. The release date for these eyeliners is set for August 30, with a wider launch on October 1 at various beauty retailers and online stores across Japan.

Product Features

The Three Liquid Eyeliners are designed specifically for the discerning adult woman, drawing on a sophisticated palette that includes three unique blacks, each enriched with delicate shimmer pearls. These eyeliners promise to create strikingly beautiful and luminous eyes, with features designed to enhance the application experience:

1. Variety in Black Shades

MASCODE recognizes that a perfect black for adult women isn't a one-size-fits-all. The three shades—Jewel Black, Jewel Brown Black, and Jewel Greige Black—are crafted to seamlessly blend with various eye colors typical of Japanese women, providing depth and vibrancy without overwhelming.

2. Unique Design for Easy Application

The eyeliner features an original container design with an aluminum bottle that has just the right weight for a comfortable grip. Its 0.1mm ultra-fine brush tip allows for precise lines that can be drawn effortlessly from the lashes to the outer corner of the eye. This thoughtful design minimizes shaking, ensuring every line is even and polished.

3. Long-Lasting Beauty

Ideal for busy women, these eyeliners boast a waterproof formula that resists sweat, water, and oil, allowing for a fresh, beautiful look throughout the day. Furthermore, the product is enhanced with four kinds of beauty ingredients and is dye-free, making it gentle for the delicate eye area. Despite its toughness against the elements, it can be easily removed with standard facial cleansers.

Color Variations

• - Jewel Black: A classic, bold choice for a dramatic look.
• - Jewel Brown Black: A softer alternative, perfect for everyday outings.
• - Jewel Greige Black: Offers a sophisticated finish suitable for elegant events.

Each of these colors is infused with shimmer pearls to ensure that your eyes capture light beautifully, creating a radiant effect that enhances your overall appearance.

Product Details

• - Brand: MASCODE
• - Product Name: MASCODE Three Liquid Eyeliner
• - Available Colors: Jewel Black, Jewel Brown Black, Jewel Greige Black
• - Initial Release Date: August 30 (pre-sale) at select stores like LOFT and PLAZA, along with their online counterparts.
• - General Release Date: October 1
• - Capacity: 0.55mL
• - Price: 1,870 yen (including tax)

MASCODE is originally known for its hygienic mask products but is now stepping into a new era by launching a beauty line that highlights the brand's commitment to evolving and creating modern beauty solutions.

The brand's core concept is encapsulated as: Create Beauty Models and Beyond. MASCODE believes that true beauty lies not merely in appearance but in the ongoing pursuit of one’s ideal self. It aims to provide function and design that fits into every moment, space, and scene in life, transcending gender, trends, and values. With its first entry into makeup, MASCODE is set to revolutionize how beauty is perceived and expressed across various lifestyles.

As the beauty landscape continues to expand, the Three Liquid Eyeliners by MASCODE not only follow current beauty trends but also set new standards for elegance and functionality in beauty products.