A New Investment Opportunity: COCO VILLA Owners' 35th Project in Iizuna, Nagano

COCO VILLA Owners: A New Way to Invest in Vacation Properties

On March 11, 2026, COCOZAS Co., Ltd., headquartered in Minato, Tokyo, held a briefing session about their latest initiative, the COCO VILLA Owners. This program allows investors to own vacation villas starting at just 2 million yen. It was an instant success, as eight investment slots were claimed within a mere 30 seconds of availability.

Exploring COCO VILLA Iizuna Heights

The COCO VILLA in Iizuna Heights marks the fifth project in Nagano for COCOZAS. Nestled at the intersection of the popular snow resorts of Myoko, Nojiri Lake, and Madarao, this location anticipates a surge in inbound tourism centered around snow sports. The project promises an inviting space complete with amenities such as private saunas and BBQ areas, perfect for groups seeking an immersive nature experience.

The Five Allurements of COCO VILLA Iizuna Heights

1. Proximity to Global Ski Resorts
Iizuna Heights is located near the world-renowned Myoko snow area. In recent years, foreign investments have flooded the region, resulting in steady increases in real estate prices and lodging rates. Although the area maintains a relatively moderate price range, its access to ski slopes makes it a potential goldmine for investors. The superior snow quality and temperate climate make Japan's snow-covered terrains highly sought after by international skiers. This leads to a stable and profitable investment environment, boosted by multi-night bookings from overseas tourists.

2. Warmth of Wood in a Cozy Mountain Home
The villa showcases a rustic charm with extensive use of wood in its interior design, featuring a fireplace and generous living spaces. With a layout of 4 bedrooms and a spacious 4LDK configuration, the property is ideal for families and groups, allowing for profitable overnight stays.

3. Relaxation Amid Nature with an Igloo Sauna
An appealing feature of the property is the private sauna, designed in the style of an igloo to withstand the mountainous conditions. Its appearance resonates with the traditional Japanese igloos, providing an authentic snowy experience. The increasing trend for “sauna travel” means that a sauna in natural settings can serve as a major draw for guests, thus ensuring consistent bookings.

4. BBQ and Bonfire Enjoyment
The site includes designated areas for BBQ and bonfires, enhancing the outdoor experience. Gathering around a fire not only expands the possibilities for group activities but also creates memorable dining and bonding times, adding to the appeal of the stay and supporting steady reservation rates.

5. Year-Round Tourist Attractions
Iizuna Heights is surrounded by various attractions, making it a hotspot for tourists throughout the year. Nearby Reizenji Lake offers boating, cycling, and winter ice fishing, while the famous Togakushi Shrine, known from Japanese mythology, and Shidenohama's picturesque cherry blossoms, are local cultural highlights. With ongoing winter snow sport demand and summer tourist trends, stable occupancy rates are anticipated year-round.

Basic Information about COCO VILLA Iizuna Heights

- Name: COCO VILLA Iizuna Heights
- Address: 2755-1207 Kawakami, Iizuna, Nagano Prefecture
- Parking: Can accommodate 4-5 vehicles, fewer in winter
- Capacity: Designed for 10-15 guests
- Amenities: Sauna, water bath, BBQ, bonfire area
- Access: Approximately 15 minutes from the Shinano Town IC on the Joshinetsu Expressway

What is COCO VILLA?

COCO VILLA offers unique, fully equipped vacation homes, each designed to maximize the benefits of their environment—whether near lakes, mountains, or tourist sites. All properties provide privacy with their own sauna, allowing guests to unwind without interruption. Currently expanding across various locations in Kanto, Tokai, and the Koshinetsu regions, COCO VILLA aims to introduce more villas tailored to different settings and preferences.

For further details or to join the ownership program, interested parties should participate in an informational session.