#Spain #Barcelona #luxury wellness #Natura Bissé #Spa Brands

Natura Bissé: The Official Spa Brand of The World's 50 Best Hotels 2025

Natura Bissé, the renowned Spanish skincare brand, is set to make waves in the luxurious world of wellness as it becomes the first-ever official spa brand for The World's 50 Best Hotels in 2025. This strategic partnership highlights Natura Bissé's commitment to excellence and innovation in high-end wellness experiences and reinforces its position as a leader in the luxury hospitality sector.

Unveiling the Partnership

This exciting announcement comes as The World's 50 Best Hotels prepares for its awards ceremony in London, where top hoteliers worldwide will gather to celebrate the very best in hospitality. As part of this collaboration, Natura Bissé will curate a range of unique spa experiences designed to inspire hotel operators and provide guests with top-tier wellness offerings. The brand's extensive expertise in skincare and spa treatments positions it perfectly to enhance the guest experience in luxury hotels.

Growth in Luxury Tourism

The timing of this partnership is crucial as luxury tourism continues to grow at an unprecedented rate. Trends indicate an increasing demand for high-quality, innovative experiences, with wellness becoming a pivotal component of modern luxury. According to a recent report from the Global Wellness Institute, the wellness economy has seen annual growth of 9% since 2020, with projected revenue expected to reach $9 trillion by 2028—almost double that of 2019. This growth highlights the crucial role that wellness plays in the travel and hospitality sectors.

Natura Bissé's Legacy

For over four decades, Natura Bissé has collaborated with some of the most prestigious hotels around the globe, including brands like The Ritz-Carlton, Four Seasons, Waldorf Astoria, and more. With a presence in over 450 luxury hotels, the brand has primarily focused on crafting experiences that make a genuine difference in the spa landscape. Their treatments are acclaimed for not only transforming the skin but also elevating the spa experience for guests, often featuring charitable contributions.

In a statement, Lluis Uriach, the Strategic Projects Director of Natura Bissé, expressed his enthusiasm about the partnership: _“Natura Bissé was born as a spa brand. We are honored to be the first and only official spa partner of The World's 50 Best Hotels. We believe we can provide immense value to an industry we deeply believe in, an industry that is critical to a new global paradigm focused on transformative wellness experiences.”_

Enhancing Guest Experiences

The collaboration aims to provide guests with unforgettable wellness opportunities that blend luxury and innovation, reinforcing the idea that revitalizing oneself is vital for holistic well-being. As a response to the evolving expectations of modern travelers, Natura Bissé's innovative spa treatments will cater to the diverse needs of hotel guests, ensuring that wellness is at the forefront of their stay.

Craig Hawtin-Butcher, Managing Director of 50 Best, also shared his excitement, stating, _“We're thrilled to partner with Natura Bissé, a leading name in skincare and spa, whose relentless pursuit of excellence aligns perfectly with our vision at The World's 50 Best Hotels.”_

This partnership serves as a beacon of how luxury hotels can enhance their offerings in an increasingly wellness-focused travel landscape, paving the way for exciting new experiences in the realms of hospitality and personal care.

As we look ahead, Natura Bissé’s role as the official spa brand will undoubtedly redefine luxury spa experiences, proving once again that wellness is not just an add-on but a core pillar of the luxury hotel experience.