An Enchanting Collaboration: Oshare Majo Love and Berry × Licca-chan
A magical partnership is underway between two beloved franchises—Oshare Majo Love and Berry, known for its catchy tunes and stylish characters, and Licca-chan, the iconic dress-up doll from Takara Tomy. Sega Corporation has announced an exciting array of merchandise, available for pre-order on its online store, Sega Store Online, starting from
July 2, 2025. The official launch of these products is anticipated later that month, making it a must-have for fans!
Exciting Merchandise Series
Fans can look forward to various delightful items that celebrate this collaboration:
1. Acrylic Keychain Collection
- - Overview: This collection features six adorable acrylic keychains that come with a cute frame designed to match the dresses of the characters.
- - Specifications: 80mm x 80mm; suitable for ages 15 and above.
- - Price: ¥880 each (tax included), with a complete box costing ¥5,280 (ensuring one of each design).
2. Badge Collection
- - Overview: The badges showcase glittering backgrounds, adding sparkle to any collection.
- - Specifications: 56mm in diameter; suitable for ages 15 and above.
- - Price: ¥550 each (tax included), or ¥3,300 for a complete box.
3. Clear Card Collection
- - Overview: Featuring six stunning designs that showcase Licca-chan dressed in the styles from Oshare Majo. It includes an array of dresses on stylish magic cards, making it truly special.
- - Specifications: 63mm x 88mm; suitable for ages 15 and above.
- - Price: ¥550 for two cards (randomly selected), or ¥3,300 for a full set of 12.
4. Mini Acrylic Diorama Collection
- - Overview: This collection includes mini dioramas featuring Love and Berry in various stylish outfits across different backgrounds, including a stage setting.
- - Specifications: 80mm x 103mm; suitable for ages 15 and above.
- - Price: ¥1,320 each or ¥7,920 for a complete box.
5-7. Sticker Sets A, B, and C
- - Overview: Each set contains two cute stickers that beautifully match the characters' dresses.
- - Specifications: 60mm x 80mm; suitable for ages 15 and above.
- - Price: ¥660 each.
8-10. Clear File Sets A, B, and C
- - Overview: These clear files feature beautiful backgrounds tailored to match the characters' attire, great for school or office use.
- - Specifications: A4 compatible; suitable for ages 15 and above.
- - Price: ¥1,100 per set.
Reservation: Don’t miss out! Pre-orders are currently open at the
Sega Store Online.
In addition to the online shopping experience, fans can also find these exciting items at the newly opened SEGA STORE TOKYO in Shibuya PARCO on
July 18, 2025.
Special Sets
Love Style Set
This luxurious set includes an original Licca-chan doll dressed as Love, complete with three outfits, T-shirts, and even an Oshare Maho card. Priced at
¥16,000, this set is perfect for any fan.
Berry Style Set
Similar to the Love Style, this set features Licca-chan styled as Berry, with unique outfits and collectables for
¥16,000.
About Licca-chan
Licca-chan has been capturing hearts since 1967, evolving with trends while encouraging imaginative play. With a significant presence on social media, Licca-chan continues to charm both children and adults alike.
About Oshare Majo Love and Berry
Originally launched between 2004 and 2008, Oshare Majo Love and Berry became a cultural phenomenon among young girls, blending fashion with fun gameplay. Celebrating its 20th anniversary in 2024, this franchise is planning various events and collaborations to reignite the magic for its fans.
For more information about Licca-chan, visit their official
website and follow them on
Instagram.
To stay updated on the Oshare Majo Love and Berry universe, check out their
official site and follow them on X (formerly Twitter)
@loveberry_sega.
Enjoy the magic of fashion and collectability with this exclusive collaboration from Sega, Licca-chan and Oshare Majo Love and Berry!