#United States #Greenville #Points East #Emergency Care #Vets Pets

Vets Pets Rebrands Emergency Clinics for Better Service

In a significant move aimed at enhancing veterinary care, Vets Pets has announced the renaming of the Pet Emergency Clinic of Pitt County to the Points East Veterinary Emergency Hospital of Greenville. This change is part of a larger initiative to unify all its emergency clinics under a single banner, known as the Points East Veterinary Group.

The new name not only signifies a fresh identity but also reflects a deep commitment to providing exceptional emergency and specialty veterinary services across North Carolina. Steve Thomas, CEO of Vets Pets, emphasizes that this rebranding is about more than just a name change; it symbolizes the cooperative's enduring investment in the quality of care available to pets and their families.

The Points East Veterinary Group now includes two additional facilities located in Fayetteville and Wilson, creating a network that offers consistent care to the local community. This shared identity enables these clinics to focus on a unified mission and standard of care, which is a crucial factor in emergency situations where timely, high-quality treatment is imperative.

Vets Pets was founded in 2007, rooting its origins with Eastern Carolina Veterinary Emergency Treatment Services (ECVETS), established by esteemed veterinarian Dr. Frank Batten. Over the years, under the leadership of Dr. Batten and Steve Thomas, the cooperative has progressively expanded, introducing innovative services to meet the needs of pet families and their primary care veterinarians throughout the region.

The rebranding of the Greenville clinic is particularly poignant, as it has historically been integral to the emergency response landscape. Now, with the new name, Points East Greenville guarantees that pets arriving at its doors can expect the same level of service that they would receive at any other Points East facility.

Dr. Paige Harrington, Vice President of Medical Leadership at Vets Pets, reiterates the importance of consistency in emergency care. She assures the community that whether a pet is treated in Greenville, Fayetteville, or Wilson, the standard of service will remain uniform, family-focused, and collaborative. This reliability aims to foster strong trust among pet owners and referring veterinarians during critical moments.

Looking forward, the alignment of these clinics under the Points East Veterinary Group also paves the way for future advancements in veterinary medicine and technology. The new digital presence, accessible via pointseastvet.com, will serve as a central hub for information and resources related to veterinary care, expanding the cooperative's outreach and engagement capabilities.

As Vets Pets moves forward with this rebranding, it remains deeply rooted in its commitment to the community it serves. The Points East Veterinary Group is poised not just to meet the immediate demands of pet care but to anticipate and prepare for future needs as the landscape of veterinary medicine continues to evolve.

In conclusion, the renaming and restructuring of the emergency clinics within the Vets Pets network is a promising development for pet owners in North Carolina. The Points East Veterinary Group stands ready to offer comprehensive, high-quality emergency and specialty care for years to come.