#Japan #Tokyo #ELS #Pet Medical Support #TERASEL Pet Insurance

Launch of 'TERASEL Pet Insurance'

Pet Medical Support Co., Ltd. (headquartered in Minato, Tokyo, CEO: Akihito Yonemitsu) has officially announced the launch of the new 'TERASEL Pet Insurance' on November 12, 2025. This initiative comes in collaboration with Enex Life Service Co., Ltd., a subsidiary of Itochu Enex Co., Ltd. (headquartered in Chiyoda, Tokyo, CEO: Nobuyuki Tabata).

The 'TERASEL Pet Insurance' service represents an innovative short-term insurance product that is underwritten by Pet Medical Support and distributed through the well-established client base of ELS. The coverage terms and product specifications align seamlessly with those of the existing 'PS Insurance' offered by Pet Medical Support.

Strengthening Lifestyle Support

For several years, ELS has been delivering essential services related to electricity, gas, and mobility under the 'TERASEL' brand, enhancing the daily lives of its clients. By adding pet insurance to its product lineup, ELS aims to broaden its service offerings to meet diverse household needs, ultimately providing customers with greater reassurance and convenience.

From Pet Medical Support's perspective, this OEM agreement with ELS is a strategic move to build new sales channels and increase opportunities for customers to enroll in insurance products. This collaboration is expected to enhance the outreach and accessibility of their insurance offerings, reinforcing the company's commitment to delivering valuable products to a larger audience.

Focus on Online Sales and Partnerships

Historically, Pet Medical Support has concentrated on providing internet-based insurance products. The company has actively pursued the diversification of sales channels through collaborations with various corporate partners. Going forward, their strategy will continue to emphasize partnerships, aiming to promote pet insurance and elevate brand value within the market.

In detail, the OEM arrangement allows ELS to sell the insurance products under its brand while still being backed by Pet Medical Support's underwriting. This synergistic model not only expands ELS’s portfolio but also strengthens the presence of Pet Medical Support in the pet insurance domain. Through this initiative, it is expected that more pet owners will gain access to essential insurance coverage that can alleviate financial burdens related to veterinary care.

Company Profiles

Pet Medical Support Co., Ltd.

• - CEO: Akihito Yonemitsu
• - Location: 2nd Floor, Aoyama Tower Place, 8-4-14 Akasaka, Minato, Tokyo, 107-0052
• - Established: May 2, 2008
• - Business Type: Short-term insurance (Registration Number: Kanto Local Finance Bureau Long-term Insurance No. 24)
• - Capital: ¥332.75 million (as of March 2025)
• - URL: pshoken.co.jp

Enex Life Service Co., Ltd.

• - CEO: Shigemichi Kato
• - Location: 27th Floor, Kasumigaseki Building, 3-2-5 Kasumigaseki, Chiyoda, Tokyo, 100-6027
• - Established: July 21, 2016
• - Business Activities: Retail electricity, rent-a-car service, EV car-sharing, automotive sales mediation, insurance agency services.