Empowering Emerging Economies: PureSoftware's Arttha Revolutionizes Digital Lending

Empowering Emerging Economies with Arttha

In the landscape of digital finance, PureSoftware's Arttha is making significant strides, particularly in emerging economies. As a subsidiary of Happiest Minds, a prominent player in software products and services, Arttha is transforming the digital lending sector with its robust Banking-as-a-Service (BaaS) platform.

Arttha: A Tool for Transformation

Arttha empowers banks, financial institutions, and telecommunications companies to enhance their payment and lending processes. With an array of innovative products such as retail loans, working capital financing, invoice financing, B2B loans, micro-lending, and Buy Now, Pay Later (BNPL) options, Arttha is redefining accessibility to financial services. The platform promotes better credit decision-making and effectively mitigates risks, all while offering a seamless digital loan origination experience.

Currently operational in 20 markets, Arttha boasts over 150 million users globally. This extensive reach has been recognized by industry leaders, as evidenced by accolades from The Digital Banker for 'Best Digital Lending Solution' and 'Best Banking-as-a-Service Platform of the Year'.

Strategic Leadership Insights

Joseph Anantharaju, Executive Vice Chairman of Happiest Minds, emphasizes the significance of Arttha in their growth strategy. "The Arttha BaaS platform represents our commitment to scalability and innovation, helping us establish a non-linear revenue stream through strategic acquisitions," he stated. Manish Sharma, CEO of PureSoftware, reiterated the commitment to providing impactful technological solutions that reshape the financial landscape, focusing on digital inclusion and operational efficiency.

Growing Presence in Africa

Expanding its influence, Happiest Minds has made considerable headway in Africa, acquiring numerous customers, including major commercial banks and mobile financing providers. By offering tailored solutions like dynamic loan product configuration and micro-lending capabilities, Arttha has increased flexibility for businesses and spurred portfolio growth. These partnerships underscore Arttha’s pivotal role as a transformative technology enabler within the digital lending sector.

Udeet Bhagat, Head of Arttha Business, reveals tangible outcomes of these innovations: "A leading African bank using Arttha achieved a remarkable 20% increase in customer onboarding, now handling over 100,000 loans monthly. This success highlights how our integrated platform and strategic partnerships enhance the speed and efficiency of financial services, ensuring they are scalable and future-ready."

A Comprehensive Approach to Digital Banking

Arttha stands out as a globally trusted financial technology platform that facilitates enterprises in adopting digital banking solutions across various domains, including digital lending, payments, retail banking, SME banking, core banking, BNPL, and agency banking. The platform's proven success is complemented by a vision focused on inclusive innovation. Happiest Minds is dedicated to empowering financial institutions to undergo digital transformation, ultimately delivering value-driven services to customers worldwide.

Conclusion

PureSoftware’s Arttha is more than just a digital lending platform; it is a catalyst for change in the financial services industry, especially in emerging economies. By leveraging technology to improve accessibility and efficiency, Arttha is not only enhancing individual customer experiences but is also transforming the financial landscape in broader terms. As digital transformation continues to evolve, Arttha remains at the forefront of providing innovative solutions that meet the demands of a modern financial world.