Limited Edition Fragrance 'Yuzu Zest Cologne' and Artist Collaboration Unveiled in Harajuku

Jo Malone London Unveils 'Yuzu Zest Cologne' in Harajuku

Jo Malone London, the renowned British fragrance lifestyle brand, is set to launch a special limited edition fragrance, 'Yuzu Zest Cologne', on April 17, 2026, at its Harajuku store. This exciting release coincides with two significant anniversaries: the second anniversary of the Harajuku store and the first birthday of the 'Yuzu Zest Cologne'.

The original fragrance captures the vibrant essence of Tokyo's streets, embodying a fresh and energetic yuzu scent. It beautifully marries the glimmer of citrus with the transparency of clary sage and the calming warmth of fir balsam, creating a well-rounded aroma that exudes both sophistication and vitality.

In collaboration with the talented illustrator SHOGO SEKINE, this exclusive design features his iconic motif—the apple. This imagery represents the vibrancy and diversity of the people thronging Harajuku, encapsulating the vibrant, free-spirited atmosphere of the district. Through colorful visuals, the design reflects the individuality and joyful essence that defines Harajuku life.

SHOGO SEKINE shared his thoughts on this collaboration:

"Happy second anniversary to Jo Malone London's Harajuku store. I'm honored to be part of this milestone. Harajuku is a dynamic hub where people from different backgrounds converge, showcasing diverse fashion and culture. It's a place where individuals express themselves freely and joyfully. Through this packaging collaboration, I aimed to encapsulate the unique atmosphere of Harajuku in the bottle. The apple motif represents 'people'. Just as apples can vary in location, color, and shape but remain fundamentally apples, individuals, too, can fully express their unique personalities without constraint. I hope the exclusive fragrance at Jo Malone London can inspire that freedom."

The special design harmonizes fragrance and art, celebrating the beauty of individuality within a community. It's a unique experience that can only be found in Harajuku, inviting guests to embark on a personal aromatic journey.

About SHOGO SEKINE

Born in 1983 in Tokyo and raised in New York, SHOGO SEKINE began his career as an illustrator in 2013. His distinctive style incorporates hand-drawn typography, geometric shapes, and botanical illustrations. He provides artwork across various sectors, including magazines, advertisements, apparel, products, textiles, and environments.

Yuzu Zest Cologne will be available in a 100mL bottle for 25,960 JPY (tax included) as a limited edition release, making it a perfect gift for fragrance lovers and a must-have for collectors.

About Jo Malone London

Since its inception in 1994, Jo Malone London has created elegant fragrances tailored for any occasion. Joining the Estée Lauder Companies in 1999, it has become a globally recognized brand, embodying unique scents and quintessentially British style.

For more information, follow Jo Malone London on social media: @JoMaloneLondon #JoMaloneLondon #JoMaloneLondonJapan #JMLHarajuku #ジョーマローンロンドン.