#Japan #Tokyo #Customer Acquisition #LIXIL #YUIE

Launching the YUIE Customer Acquisition Start-up Package

On June 1st, LIXIL Housing Research Institute initiated an innovative service aimed at supporting local builders who are members of the YUIE brand. Known as the "YUIE Customer Acquisition Start-up Package," this program allows these businesses to delegate their online marketing efforts to the YUIE operational headquarters, making effective internet-based customer acquisition possible even for those without the time or expertise.

Since the COVID-19 pandemic, the housing industry has witnessed a significant shift towards online customer acquisition methods, primarily through social media and websites. This transition has highlighted the crucial need for builders to adapt to these new marketing platforms. However, many members have voiced challenges such as being too busy with daily client interactions to focus on online marketing, lacking experience in digital advertising, and the prohibitively high costs associated with hiring professional ad agencies.

To address these pressing concerns, LIXIL Housing Research Institute has developed a comprehensive online marketing support service. This package combines various necessary tasks, including internet ad management, landing page development, and performance feedback—all handled by the YUIE operational headquarters.

Key Features of the YUIE Start-up Package

1. Leveraging Successful Case Studies
The package incorporates marketing techniques based on successful case studies from previous YUIE housing product advertisements. One highlighted success involved generating 12 inquiries within just three months, achieving a customer acquisition cost that is roughly one-third of the industry average. This strategic approach allows other members to replicate these results effectively.

2. Outsourced Hassle-Free Management
Responsibilities such as creating promotional images, drafting advertisements, and completing initial setups—tasks that typically require specialized knowledge and can be time-consuming—are entirely managed by LIXIL Housing Research Institute's YUIE operational headquarters. This outsourcing means builders can concentrate on their core activities, such as constructing homes and interacting with customers, without the added stress of digital marketing.

3. Affordable Pricing
Compared to traditional advertising agencies, which often charge exorbitant upfront fees, this innovative service is priced at approximately half that cost. Moreover, the monthly consulting fee is waived, making it a financially accessible option for local builders seeking to enhance their marketing.

Future Plans and Support

LIXIL's YUIE operational headquarters aims to onboard 40 member companies to the YUIE PROJECT within the next year. Using feedback from these firms, the institute is committed to continually refining its offerings to lessen the burdens on member businesses and resolve their challenges. This effort will ultimately support regional builders in focusing on what matters most: creating better homes for their communities.

For additional information on YUIE products, visit: YUIE Product Series or contact through the dedicated support line: YUIE Contact.

Company Overview

• - Company Name: LIXIL Housing Research Institute
• - CEO: Nobuhiko Kashima
• - Headquarters: 1-1-1 Nishinaka, Shinagawa-ku, Tokyo 141-0033, Japan
• - Website: LIXIL Housing Research Institute | YUIE PROJECT
• - Business Focus: A member of the LIXIL Group, LIXIL Housing Research Institute engages in manufacturing and selling building materials and equipment, as well as managing a comprehensive housing franchise network, featuring prominent brands such as Aiful Home, Fias Home, and GL Home, making it one of the largest housing franchise networks in Japan.